Innovative and comprehensive promotional strategy is the secret to the success of most businesses.
While good products are the price of entry, promoting products will bring higher profits and money. However, unfortunately, a few business owners pay less attention to promoting their business and devising innovative promotional strategies. They assume it is time-consuming and expensive. Nonetheless, it couldn’t be any truer.
A lot of promotional advice would recommend you to spend money on ads across different platforms such as Instagram, Google, or Facebook. However, you cannot add everything to your advertising basket – diversification and combining different strategies is the key here to avoid diminishing returns over time. It is important to create a concrete plan for promoting your business online, followed by focusing on appearing in front of your target audience, efficiently and quickly.
This article will walk you through low-cost and free ways to promote your business online, along with the resources and examples to put them to work. A few of many such interesting ways are:
- Guest post on different websites
- Get product reviews
- Do an expert roundup
- Find affiliates for your business
- Invest in an infographic
- Guest Post on Different Websites
Free traffic – the opposite of paid traffic which comes from sources like purchased ads – is often challenging for new websites/business owners. However, you can start blogging for driving traffic, though it might take some time before you start noticing the results.
While you focus on growing your own audience, guest posting will give you a way to showcase and promote your products and services to other people as well. Not only will this drive traffic to your website, but the links to your website will help with SEO (Search Engine Optimization).
Search, find and connect with bloggers who have the audience type you want to reach and offer to write a blog/guest post that their audience will like. Ensure the topic you want to write about is related to your business, otherwise it won’t drive any traffic to your website.
- Get Product Reviews
Getting your product/service reviewed can be a good way of spreading awareness about it and driving sales. However, instead of waiting for someone to review your services or products, use a competitive blogger outreach campaign to set the ball rolling. You may also end up landing your products’ reviews in outlets like Shopify merchant, Buzzfeed, etc. Contact bloggers with engaged, relevant audiences and send them your products for free, but in exchange for an honest review. If your product is great and solves the purpose it is meant to, they will love your product and share an amazing review for the same. That’s how you can extensively promote your business online.
- Do An Expert Round-Up
While blogging works great in driving traffic back to your online store, it can get overwhelming sometimes, specially, when you are not very knowledgeable about the topics you need to write about. One solution to this is to solicit contributions from experts and bloggers.
Reach out to experts in the industry and ask them to contribute their ideas, such as a recipe, story, or tip to your blog post. In this way, you’ll be able to provide exceptionally good content from industry experts. Moreover, the contributors would want to share the articles with their group of readers, thus, expanding your reach. This is one of the best and most widely known ways of marketing your business online.
- Find Affiliates to Promote Your Business
If you feel the need to take your product reviews a step ahead and reach out to even more bloggers/influencers to promote your products and services, consider commencing an affiliate program.
Affiliate marketing incentivizes people to drive traffic to their business’s website by offering an amount of commission on every sale. It is quite similar to referral programs. However, if you have just started your business and do not have wide brand recognition, it might be challenging for you to find the first few affiliates. Herein, using an outreach campaign to find and collaborate with your first few affiliates can be helpful. Search for affiliates who already have an established and engaged audience and are writing about the industry your products belong to.
While there are numerous options to advertise your online business, including paid and unpaid, you need to choose the best ones for your business. You can either go for just unpaid promotional techniques as we have mentioned above, or you can even choose a combination of paid and unpaid techniques. Especially, when you commence a business, a lot of foundational factors should be in place, such as – reliable WooCommerce hosting, page speed, user interface, promotional techniques, and much more. Always remember to choose a reliable hosting provider like Bluehost. We offer a wide range of services to support your online store fully, aiming to be your partner in success and beyond.
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