With the rising importance of deploying a well-strategized and effective digital marketing plan for succeeding , most people have basic knowledge about SEO, email marketing, social media marketing and other strategies. However, in-depth knowledge about every strategy and the execution part becomes the stumbling block. It is imperative to deploy marketing tactics that drive traffic besides driving high or the highest level of growth. In this article, we will break down the ideas on how you can turn your business into a profit-making venture and level it up with the best e-commerce marketing strategies.
- Social Media
Do you think social media marketing is just about posting content on your page once a day? No, it’s not. You need to come up with a flexible yet workable social media plan and work in sync with the same.
Every social media platform has a defined target audience. For example, if you are an online fashion retailer, you won’t get many sales from LinkedIn, as it serves more of a B2B audience. Instead, you’d focus on visual platforms like Facebook, Pinterest, and Instagram. Herein,
- Your best engagement would probably be on Instagram
- Your best performing ads are likely to come from Facebook
- And you may drive a huge amount of traffic from Pinterest.
So, once you figure out which platforms are worth leveraging for your business type, it is time to start zeroing down your e-commerce marketing strategies. You can answer a few questions before that – what type of content would be appropriate? What tactics would work the best for your business to increase growth? How often should one post?
Here are a few e-commerce marketing strategies that you can try for your social media:
- Share user-generated content
- Take a look at your demographics – (Your ‘followers’ list)’
- Create a well-strategized social calendar
- SEO (Search Engine Optimization)
What is important to drive traffic to your online store? SEO. Though it wouldn’t bring you results on the first day, it’ll be highly beneficial for your online ecommerce website in the long run. Moreover, it is important to know that digital marketing strategies are not about short-term plays. They are more about strategizing and planning for future growth.
When it comes to creating an e-commerce website, online retailers focus on immediate results, so they will run Facebook ads and wrap up their day. But, if you want to maintain lower acquisition costs, SEO would be your best bet.
SEO is not just about picking the right keywords according to your niche but going beyond that. For example – if you create an e-commerce website and sell running clothing and accessories, you shouldn’t focus only on keywords related to running, but also on keywords related to weight loss and fitness. Because, today, SEO is more about acquiring new traffic, instead of just sticking to your target group. By having and publishing content around weight loss, you can introduce ‘running’ as a potential way to lose weight. Additionally, it would allow targeting a wider audience who would still be interested in your services or products.
A few marketing strategies for SEO are:
- High-quality and plagiarism-free content
- Running quality checks on your online stores’ SEO
- Creating more webpages
- Content Marketing
Content marketing is a widely popular e-commerce marketing strategy. It helps in keeping the acquisition costs low. Also, it works wonders in “warming up” the leads, meaning, it will make people familiar with your brand and engage them to some level. However, it is important to understand that there are bare minimum chances of people buying from your online e-commerce website on their first visit. Herein, your content can be the relationship builder.
As you keep adding content to your website and more of it is seen by people, the more familiar potential customers will become with your brand. Eventually, this familiarity can result in sales and revenue. Just like SEO, it is a long-term play, but will certainly pay off.
Content marketing serves in numerous ways besides acquisition, one of them is educating your customers so that the performance is improved within the niche. A few e-commerce marketing strategies that come under content marketing are:
- Pick content based on your goals and audience
- Know what your competitors are doing, and address the pain points
- Begin writing about a specific niche and then broaden your horizons
- Public Relations
The public relations realm covers everything from content marketing to branding to media coverage. It is about maintaining goodwill and expanding brand awareness. On one hand, maintaining public relations is about preventing and putting out things that can harm the reputation of a brand, while on the other, it is about showcasing good things and deeds that your brand does, such as corporate social responsibility. A few e-commerce marketing strategies that come under public relations are:
- Analyze and monitor what people say about your products and brand
- Host customer appreciation days
- Expand your publicity by doing something newsworthy like innovative launches, campaigns etc.
Adopt these Game-Changing E-commerce Marketing Strategies Today
You must have noticed that the strategies mentioned above seem to overlap one another – content marketing overlaps search engine optimization (SEO), videos can be easily used in social and content marketing and so forth. The key to a successful marketing strategy won’t be about picking one method, channel, or tactic, rather, combining multiple marketing strategies is what will drive a higher level of growth. However, these marketing strategies would give the best results while boosting your sales if you have a reliable WooCommerce hosting in place. Therefore, begin building your website with Bluehost, one of the most reliable, trusted and widely preferred web hosting providers for building online stores and other websites.
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