Ecommerce businesses invest a lot of time, money, and energy in attracting a huge number of visitors, getting them interested in your products, converting them into customers and making the first-time buyers your long-term customers.
Given such high stakes involved, committing mistakes can be costly and inconvenient. A few of the common ecommerce website designing mistakes you should avoid are:
Ecommerce Website Designing Mistakes to Avoid
1. Ineffective product pages
Ineffective product pages are one of the common reasons why ecommerce businesses fail to reap the results. When we say, “ineffective product pages”, it means pages with inadequate product descriptions and UX design.
As product pages are an important part of your ecommerce website and your revenue depends on them largely, it is highly recommended to showcase your products in the best way possible.
You can optimize your product pages by –
- Uploading high-quality images
- Writing effective product specifications and their benefits
- Adding social sharing buttons
- Adding a CTA button to encourage an immediate action
Implementing these things can help you turn your product page visitors into high-paying customers.
2. Unclear value proposition
Simply put, value proposition refers to a marketing or business statement that summarizes why a customer should buy a product or avail of a service from a particular brand. It plays an integral role in convincing your prospects to revisit your store.
Showcasing the value proposition of your ecommerce business is not limited to the content you publish; you can use images and a colour scheme that reinforces your value proposition and creates an impact.
3. Lack of customer reviews
Regardless of how on-point and excellent your marketing is, customers always tend to trust the feedback of real shoppers instead of the promotional content that comes their way. Customer reviews are a type of social proof that tells your customers to trust your brand and be ensured of a positive experience.
Most ecommerce stores rely heavily on customer reviews. You should also push your customers to leave honest feedback about your products or services and showcase the review scores below the product titles.
4. Missing call-to-action
Imagine you come across an impressive product, and a compelling product description, and you want to buy the product, but you’re unable to find a CTA button or any directions to buy the product. In such a case, you may jump to another ecommerce store, change your mind, or delay your purchase.
Therefore, to boost the lead conversion rate, it would be good to have call-to-action buttons in the right place and make them stand out from other elements using bright colors. Also, use clear language on what the button does.
For instance, “Add to Cart” could mean the customers are ready to buy the product. On the other hand, “Add to Wishlist” could mean they are still considering it.
5. Not using enough white space
It is essential to design an ecommerce website with sufficient white space, so the design elements are not cluttered.
White spaces can also be used as the design gaps that separate different design elements, but they should be sparingly used if you want your visitors to navigate through your ecommerce store easily. If you have too much of it, it may make the design elements look boring to the customers who are trying to find products worth buying.
Conclusion
Designing your ecommerce website while keeping these commonly committed mistakes in mind can make it easier for you to create an intuitive website. It also helps you maintain consistency across your store.
After all, design planning significantly contributes toward the success of an online business seeking to leverage the advantage of online shopping trends.
If you want to make this task easier, you can use Bluehost’s intuitive drag-and-drop WordPress website builder to create impressive websites faster and easier than the traditional website tools.
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