October 10, 2022

4 Mins Read

5 Things That Make a Content Management System Good for SEO

Home Blog Blogging 5 Things That Make a Content Management System Good for SEO

When choosing a content management system good for SEO, many options are available. So, how to decide which one is the best? Look for a platform that offers both technical and on-page SEO features. And, if the CMS you are considering does not have the SEO functionalities you need, it should at least offer plugins and extensions, and integrate with other apps. Let’s begin with understanding what a content management system is, followed by the basic SEO features you need to look for.

What is CMS?

CMS is an online platform that enables you to create, manage and publish content on your website without a web developer’s help. Apart from its lucrative technical features, a CMS offers control over your content from the front end (to deliver quality content and clean visuals) and back end (to deliver seamless user experience) even without coding knowledge. A good CMS is crucial to your SEO strategy as it enables you to update your website continuously according to key search engine metrics and monitor the progress by the days, months, weeks or even years. There are various advantages of using reliable content management software like,

Advantage of Using Content Management System

Multiple customization options
Simplified content scheduling
Enhanced security
Mobile-friendliness
Faster installation and upgrades
No coding knowledge required

What makes a CMS good for SEO?

1. URL Structure

Simple and clear URLs tend to perform well organically. So, look for a content management system that will allow you to create custom URLs using target keywords (related to your business) and won’t churn out complicated URL strings.

2. XML Sitemap Tools

A sitemap intends to simplify and direct how search engine crawlers explore and index your content. You can either create it manually – but you would need some coding knowledge – or use a sitemap generator. Ideally, your content management system should have the tools to generate a sitemap for your website or at least be open to integrating sitemap plugins like XML Sitemaps or Simple Sitemap.

3. Navigation Menus

Navigation menus are your site structure’s essential element. With a navigation menu, you can neatly organize multiple pages on your website in a way that enables the search engines to crawl them and readers to find them. Otherwise, your visitors might find it difficult to find the exact posts they are looking for.

4. Page Elements

You should be able to customize your meta description, image ALT text and page title using your CMS. In addition, you’d need software that will set the required limits for you, such as ‘under 60’ characters for meta titles and 160 characters for meta descriptions. Even if your CMS doesn’t have this functionality, it should be able to integrate the right plugins. For example, You can integrate plugins like Yoast SEO, All in one SEO Pack and more with WordPress.

5. Internal Linking tools

Internal links are very important to your on-page SEO strategy as they can enhance your chance of ranking high on SERPs for your target keywords. Though you can link the pages manually, it is helpful and time-saving to choose a CMS that is designed for SEO and has a built-in internal linking capability that can automate the process. You can integrate plugins like RankMath and MonsterInsights with WordPress for effective internal linking.

6. Web Analytics

Most content management systems have in-built analytics tools that allow you to measure your SEO efforts’ performance on a regular basis. The more extensive platforms will allow you to track keyword performance, organic traffic, page performance, bounce rates, content duplication, inbound links, and more. Otherwise, you should be able to install web analytics tools as additional plugins. In addition to the CMS capabilities mentioned above, you can look for responsive themes, redirect features, navigation menus, drag-and-drop builder, content optimization and more.

SEO is essential, and so is convenience

WordPress is undoubtedly a widely popular choice for SEO-friendly CMS. It allows the users to build a website from scratch. Though not all the SEO features are built-in, like redirects, XML sitemaps and analytics, you can easily manage this by installing plugins like RankMath, Google XML Sitemaps and Redirection. And suppose you still need even more targeted on-page SEO capabilities. In that case, you can install plugins like Yoast SEO, which allows you to add internal links and optimize metadata, and provides recommendations for keyword usage and readability. You can easily design a WordPress website with Bluehost’s drag-and-drop WordPress builder in a few minutes and add the right plugins to build the website exactly the way you want it.

Tejas V

Learn more about Bluehost Editorial Guidelines

Write A Comment Cancel reply

Longest running WordPress.org recommended host.

Get Up to 61% off on hosting for WordPress Websites and Stores.

Table of Contents

1. What is CMS?
2. What makes a CMS good for SEO?
3. SEO is essential, and so is convenience