6 Ways in Which 2023 Has Changed UI Trends in India

If you’re not a designer, chances are you would not have noticed any significant difference or change in UI/UX industry after 2020 or 2021,  but it was quite an exciting and competitive year for the UI/UX designers. A lot of websites and software laden with interesting designs were launched. Of course, the catalyst behind this was the pandemic; we all know it led to every industry rethinking or re-engineering their products and designs while sitting at home and that is what these UI/UX designers did when they were forced to sit at home, they created a fresh look and approach towards user interface and experience. We also had Metaverse come in 2021, which further added to the excitement in this industry.

And this evolution of new trends will not stop and 2022 will be equally, if not more, exciting than 2020 and 2021 for this space. So, let us go through some of the new trends for this year but before that let us understand these basic terms of UI and UX, what do they actually mean?

UI: For starters, UI stands for User Interface. It refers to the graphical layout of the application which includes its icons, buttons, images, banners, sliders, etc that the users interact with and also all the transition effects, animations, and the screen layout.

UX: It stands for User Experience and means the user’s experience of a particular application. It is based on how interactive and intuitive or how ambiguous and confusing the application is.

Here are 6 ways in which web design trends have changed in India:

1. Minimalism: In the beginning, most designers, did include a lot of things in their design, thinking the more the crowd of features the more the users will like it and it did work for some time. However, with time designers have realized that users prefer a simple user interface that is less confusing. In fact, lately, most of the major tech companies and online business websites are resorting to this trend. Users find minimal design much easier to use and navigate as they find it much clear and concise.
2. Storytelling: Storytelling has always been a captivating experience, ever since mankind, it has been the most beautiful social activity passed in time through words, images, hieroglyphs, and paintings. Eventually even web designs were influenced by it with storytelling is its core of engaging people. Web designers have since then successfully incorporated the narratives in the User Experience in the form of snippets, illustrations, and other elements. Although this trend isn’t new, it is to stay and rise in 2022.Here’s an example of visual storytelling, where the brand uses images to convey what the brand is trying to sell through written words.
   
3. Navigation: Placement of navigation has been under the scope of the designers in recent times because of increased usage of mobile phones as more and more users now focus on reachability on the screen, we have usually seen the navigation on the top of the screen, now the designers are experimenting the same on the bottom of the screen or both ways, and in 2022 with the increase of mobile usage we will surely see a lot of it.
4. Voice interface: Voice interfaces have always been important way before 2022 as well, but it was always focused along with screen use and hence the designers never could draw its full potential, but now the designers are also focussing on just voice interfaces and programs solely for a smoother experience such as voice assistance software, and it is sure to stay.
5. Dark mode: Just like how dark edition cards or gaming consoles are popular, dark modes are also popular in applications and operating systems, they generally use black or similar background colours with contrasting colours such as white, blue, etc; all major tech giants such Google, Apple, Android have added dark theme or dark modes to entice their users. Moreover, websites and web browsers too support dark modes.
6. 3D Designs: 3D designs are one of the latest innovations to hit the user interface industry and will be popular in 2022. 3D designs have proven to be more engaging to the users than normal designs. Websites that have 3D designs have users spending more time on it, as well as helping promote marketing and sales enabling higher conversions.

Design to Convert

It is indeed an exciting period for UI/UX design as the AI algorithm started functioning effectively and it is helping users experience evolve in meaningful ways that can benefit them in many areas. These trends transcend the user experience and are here to stay for a long time.

Now that you’ve seen the latest trends in the UI industry, it is time to apply them to your website. If you’re a newbie with no coding experience and just figuring where to get your website made, your search ends here. With Bluehost Tailored Design as a Service feature you can easily get your professional website made with the help of a web design expert while you concentrate on building your marketing strategy to grow your website.

So, what are you waiting for? Design your website with great user interface design and boost your conversion rate.

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