Usually, in ecommerce website designs, various trends like 360-degree product reviews, animation, dynamic product search and advanced filtering, are observed. However, trends do not guarantee robust user experience or conversion rates. There are some elements that every e-commerce website should have to stay competitive and relevant. We’ve enlisted a few must have features which attract online shoppers:
- User-friendly
It is essential to keep your ecommerce website design simple and elegant. The objective is to help the shoppers reach the products/services they want without running into unnecessary complexities and encountering obstructions. As an online seller, you have just minutes to make a sale. It is important to focus on the user experience by providing filters, shopping categories and comparison capabilities.
2. Mobile-friendly Website
Mobile shopping accounts for a significant percentage of online transactions. With a responsive e-commerce website, content intuitively adapts to the device it is being accessed through to provide user-friendly experience. It doesn’t really matter how many product pages you have, creating a mobile-friendly experience for your shoppers will increase your sales and rankings.
3. High-Resolution Photos and Videos
Gone are the days of posting just one picture of the product along with a price tag and few bullet points and expecting the shoppers to make a purchase. Shoppers want to see the product’s multiple angles and people using it in different environments. They want to be able to zoom in and get the product’s feel too. Additionally, for the images, technical considerations are crucial. Images that do not load or take too long to load may witness consumer drop-off.
4. User-Generated Views
In 2021, nearly 70% of online shoppers read between one to six customer reviews before making a purchasing decision. And, this is why it is important to have user-generated reviews on your website. You may think that having negative reviews may be a sale killer. However, the opposite is true. Having negative reviews on your website can often have a positive impact. It is shown that the products having no negative reviews are looked at as censored, and, in turn, the shoppers usually assume that the positive reviews are fake.
Depending on the website’s functionality, the e-commerce websites can use plugins from popular review platforms like Facebook and Foursquare.
5. Special Offers
It is essential for the e-commerce websites to use special offers as a part of their standard marketing practices via social media, e-mail, text, etc. The ongoing promotions and a unique webpage that lists the offers helps drive more sales besides improving SEO.
When the shoppers realize they are getting a good deal, it motivates them to buy more products and spend more time on the website.
6. Find-in-store
Not all the e-commerce websites essentially have brick-and-mortar stores. However, the ones that do must have a find-in-store feature as sometimes you do not want to wait to ship an item, instead, you want instant order fulfilment.
Moreover, sometimes, shoppers go online just to research the products and then they complete the purchase in person. This is especially true in the case of millennials, as they tend to look at the products and research online before purchasing them from the store.
7. Frequently Asked Questions
Complex purchases need confidence with sellers besides detailed information while buying products online versus face-to-face.
An additional section with detailed frequently asked information which establishes credibility and builds confidence with buyers could be very helpful. Generally, buyers ask questions about product returns, support, lost account passwords, etc., and FAQ sections provide a self-help area for addressing their problems.
8. Social Proof
Online sellers and brands which connect with their buyers on a personal as well as emotional level are successful in creating brand trust and advocacy.
In the present day and age, social connections are unavoidable and undeniable. And the opportunity to bond with the target audience is now easier. Linking user-generated content and social profiles with an e-commerce website are must-have features which will give the brand character of the online sellers.
Start Creating Amazing Shopping Experience
With reliable web hosting, e-commerce website builder and the tried-and-true features listed above, you can create an engaging and impressive ecommerce website with a custom web design, It will help you create fantastic shopping experiences for your customers.
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