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Why unlimited web hosting services are good for SEO?

Home Blog COVID-19 Resources Why unlimited web hosting services are good for SEO?
If you’re like most people, the first things that come to mind when thinking about SEO are keywords, content, and backlinks. You may be knowledgeable with technical aspects like site structure and mobile friendliness.  Many firms don’t consider unlimited web hosting as part of their SEO strategy, despite the fact that it can have a significant impact on your search engine results. That’s a mistake because selecting the ideal hosting provider can raise your website’s search engine rankings, lower bounce rates, and increase conversions.  This article explains the relationship between unlimited web hosting and SEO and how to pick the best host for your website.

1. Server outages

Nobody wants their website to be unavailable. You presumably already know that losing a server will cost you money. During the downtime of the website, you’ll lose out on prospective sales. Additionally, you should think about your reputation. If a customer visits your website while it is down, they can view you as unreliable and decide not to use you again.  Things worsen. SEO is also impacted by server outages. A search engine may briefly de-index you if it crawls your website while it’s unavailable. Additionally, downtime on a website has been known to cause Google to crawl it less frequently, which is bad for SEO.  Any website may encounter some downtime, but you want to keep it to a minimum. Server downtime can be prevented by a host that offers an uptime guarantee. 

2. Location

Consider the location of the company’s servers when selecting a host. Better site speeds, which are crucial for SEO, will be provided by servers that are situated closer to the majority of your audience. The rules you must follow for data storage can vary depending on your location. Search engine optimization is affected by this since noncompliance could result in forced downtime.  Your domain name, which need not be offered by your host business but frequently is, is another location-based aspect. You can feel free to select .pizza rather than.com if that works for your business since Google has certified that all generic domain extensions are equivalent in terms of SEO.   Extensions by country are a different matter. Google will geotarget your website for France, for instance, if you use a.fr domain. Search engines in that nation are probably going to rank it higher than in others. Let us say, your website is not getting the traffic it should. Additionally, it results in low conversions and significant bounce rates. This ultimately results in losses. With an unlimited web hosting plan, this is frequently minimised. It’s easy to understand why. The host’s responsibility includes monitoring your links and updating them when they expire. Your website stays quite active as a result. Your website will have few to no dead links at the end of it all.

4. Security

Google avoids directing its visitors to dangerous websites.  It said that proper HTTPS encryption was a ranking indication back in 2014. A user’s browser or web application can securely connect to your website via HTTPS. Google made it clear in the statement that HTTPS will be a “lightweight” ranking signal, far less crucial than factors like content quality. This is still true, as far as we know, today.  Whether other security indicators are ranking signals is less certain. Your website’s search engine rankings may suffer if spam or malware is used to replace legitimate material. In any case, keeping your website’s security up to date is a great practise.  The security of your website depends on your website host. The web hosting firm is in charge of maintaining the security of its servers, for starters. Additionally, it can provide you extra safe hosting services, including a free SSL certificate or routine virus checks. 

Conclusion 

As we close, we would like to say that along with a responsible hosting provider, you also need a good managed SEO provider to handle the SEO of your website that compliments your web hosting plan. If both aspects are done properly, it is only a matter of time when you see great results with your website and its SEO.  Here is hoping that you have understood the article and now know that why unlimited web hosting is good for SEO. In case you have any queries around this, or doubts, please share them with us in the comments section below.   
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