Search engine optimization or SEO is something of prime importance when it comes to maintaining a website. If you are running a WooCommerce store, practising effective SEO techniques will give you an edge in gaining more customers. Let us see some of the best ecommerce SEO practices recommended to increase the performance of your WooCommerce store.
- Usage of key phrases and/or keywords
Since the time SEO has been introduced, the term ‘keywords’ is tagged along with it. Keywords let web crawlers fetch your site easily for the target customers when they hit the search button. Hence, finding potential keywords related to your WooCommerce store is an important step to follow. Along with the keywords, the key phrases have to be specified too. This is for the customers who use voice searches to pick a product, and this is followed by most of them lately. You can easily add keywords and key phrases in your title, meta descriptions, etc.
- Write Plagiarism free Content
To ensure good performance, get more hits, and increase the chances of ranking higher on SERPs, it is essential to write plagiarism free content as it is the backbone of an effective SEO strategy. Websites that produce fresh and plagiarism free content consistently have higher chances of ranking at the top of search engines. However, plagiarised content can hamper your website’s ranking significantly and Google may even penalize your website.
- Structure the content
Avoid typing or adding a lot of content to each of the web pages. Include only what is needed and what is important. A customer shouldn’t feel tired just by taking a look at your website. It is easy for them to go looking for the next option. The trick is to make them stay and shop at your online WooCommerce store. To attain it, have the content in a proper format. By having the headlines, reviews, etc., neatly and properly positioned, your webpage looks attractive.
- Ensure Quality Content
Readers or customers seek quality content online. When they shop, even a carelessly structured website will be an easy skip for them. Hence, it is important to double check all the elements on the web page before you publish, and carry out the same even after your online store goes live. Make sure that the content, meta descriptions, product descriptions, shipping policies, etc., are all intact and clear.
- Add proper title tags
Using proper title tags for each product on your site acts as better separators and avoids confusions. It will help your target customers to distinguish between the products listed on your site easily and pick the best according to their needs.
- SEO is a continuing practice
Once you have completed all the steps and the SEO of your site, you cannot sit back and relax. You should keep updating your website time and again as the SEO strategy for ecommerce website will change and Google’s approach on ranking the websites will also change. Therefore, you have to update the site accordingly to stay in the market.
- Optimize product descriptions
Having a lot of content under the product description will be straining for a customer. Use bullet points instead to point out the product attributes like size, weight, price, etc., along with why one should buy the same. A customer should find exactly what he is looking for in the description box of a product and should not spend time scrolling down looking for the information. Adding the focus keywords to the product description will give better results of SEO.
- Use quality media items
Adding product images and videos is mandatory while building a WooCommerce store front. You need to make sure that the images added are of better quality and have appropriate alt descriptions. This helps crawlers find the keywords easily based on the SEO tool used.
- Add internal links
Adding internal links is one of the best SEO for ecommerce website practices. At the same time, using outbound links and other URLs will increase your site’s ranking by the crawlers. It is important to use valid links on the WooCommerce store, but you should also keep in mind not to flood the page with links.
- Optimize the site’s performance
You can find various tools to measure your site’s performance. Run your site and measure the loading speed. Most such speed tests will return recommendations to improve your site’s health. You can follow the same to get better results. A slow loading site is a let-down for people who browse on the go.
Conclusion
For any store that has been launched online whether recently or not, it is crucial to grow its sales to earn maximum profit and reach out to a wider audience. These 10 SEO practices mentioned above will not only help bring more traffic to your store’s website but also help boost the sales.
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