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Why Should You Consider Shifting to Customized E-commerce Marketing Solutions?

Home Blog Blogging Why Should You Consider Shifting to Customized E-commerce Marketing Solutions?
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When it comes to analyzing customers’ attitude towards shopping, the digital revolution has brought an unusual cultural shift – one which is evolving constantly. Nowadays, consumers are better informed, they have more options and are exposed to customized and personalized experiences, leaving brands racing to alter their strategies and ensure customer satisfaction.   That being said, brands have realized that customized e-commerce marketing is very critical to their survival as well as growth in the current market condition. E-commerce marketing aids brands in establishing their distinct image, which further leads to customer engagement, increased sales, and repeated purchases.  

The Need for Customized E-commerce Marketing Solutions 

The cost of ads on platforms like Facebook has increased steadily over the last few years. As a result, having in-depth knowledge about ad platforms has become extremely important to deliver superior results and compete in the market.   As all brands are not able to build this expertise in-house, marketing platforms usually have this knowledge built into their platform, allowing people with limited knowledge about Google and Facebook to use the platform and deliver competitive results. This reduces the time to market for brands as well as upfront investment to build an in-house marketing team.  You can even use tools like Google Ads by Bluehost, which helps in creating ads quickly and easily. It is one of the best tools for getting successful campaign results. 

 How Do Performance Marketing Solutions Work in the Favor of E-Commerce Brands? 

Oftentimes, brands have hundreds of products to display on the website. And, ideally, it is believed performance marketing works the best when products are marketed via ads and potential customers are directed to a specific product page. This is viz-a-viz ads of a brand where the traffic is directed to home page, thus, diverting them from making desired purchases.   The major challenge one faces is identifying which products are to be marketed and ensuring that the promoted products are in stock, and their respective price is correctly reflected. E-commerce marketing platforms function to make the entire process swifter and smoother. Such platforms directly connect to the website’s back–end and sync the ads with the product catalogue. Which means, if any of the products go out of stock, it is instantly removed from the ad that is running and if the price is revised, then it is reflected across all the ads in real-time. Thus, saving the marketing efforts and money of the businesses while delivering superior sales.  

How Are Customized Marketing Solutions Better Than In-House Marketers? 

For brands to scale efficiently, depending on one single platform like Facebook does not work oftentimes. What works the best is a perfect combination of Google, Facebook, Snapchat, Instagram, YouTube, and other relevant platforms. Usually, in-house marketing experts have great knowledge of a particular platform and hence, instead of worrying about diversifying the spending, they end up over-indexing on that one platform. This even creates a huge dependency on that single platform, which could be risky. Whereas marketing automation platforms usually have integrations with all the ad platforms and can even switch on and off any of the platforms with just a click of a button.   Imagine pushing a single creative on YouTube, Google, Facebook with just one click.   As brands scale, marketing complexity usually goes up. For the brands doing million-dollar sales annually, it is common to have hundreds of ads and campaigns running at the same time. It becomes very difficult to monitor and analyze them manually and then pause non–performing ads or campaigns or keep adjusting the budget. The performance platforms automate the entire process. So, if a campaign or an ad is not performing well, it is switched off automatically. This further helps in increasing the Return-On-Ad-Spend (ROAS).   Switching to customized e-commerce marketing solutions is an effective tactic. Moreover, customized e-commerce marketing solutions help you uncover all the customers’ expectations besides improving brand-consumer relationships and boosting customer loyalty.  
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