March 8, 2023

4 Mins Read

Mobile App vs. Mobile Website: Which One to Choose?

Home Blog COVID-19 Resources Mobile App vs. Mobile Website: Which One to Choose?

Prima facie, mobile apps and websites may seem very similar, and you may not be able to find any difference between the two. However, though they are interconnected and equally important, they are entirely different. Deciding whether a mobile app or website will serve your needs the best would depend on multiple factors like budget, intent, and target audiences of your business. Nonetheless, we’ll make it easy for you. Let’s get started.

Mobile App

What is a mobile app?

A mobile app is software that a user needs to download and install to use on a smartphone. As a business owner, you need to develop separate mobile apps for different operating systems like iOS and Android. The apps that are specific to platforms like iOS and Android are called native mobile apps. Sometimes, apps can offer a more personalized experience than mobile websites.

What are the advantages of mobile apps?

1. More interactive

Mobile apps help you provide value to your audience through a new engagement channel. While sometimes websites may provide limited functionality, apps integrate features that allow the users to interact with their specific components. For example, the Instagram app may provide more functionalities as compared to its website.

2. More customization options

Mobile apps permit users to set up their preferences and customize the settings as per their needs after they download the app. Apps can even track engagement and offer custom updates and recommendations, making the experience more useful and personal to the users. The recommendations could be based on the specific location, interests, and behaviors of the users.

3. Ability to work offline

Though many mobile apps require an internet connection to perform their tasks, some can even run without it and offer functionality and content offline. With this benefit, users can access information anytime, anywhere.

4. Intuitive interface

Generally, mobile apps offer a more intuitive user interface, making it easier to perform and complete tasks. Moreover, such an interface environment immerses users in the mobile experience. Users of specific operating systems eventually become accustomed to certain functionalities. And when you develop an app for a specific platform like iOS or Android, you offer the functionality your user expects.

Mobile responsive website

What is a mobile responsive website?

Mobile responsive websites are about creating web pages that look great on all mobile devices besides PC. They automatically adjust for different viewports or screen sizes.

What are the advantages of a mobile responsive website?

1. Available for all the users

While mobile apps function on only specific platforms like iOS and Android, mobile websites are accessible to everyone, from any mobile device. Users just need to have an active internet connection. Moreover, users don’t need to download websites, they are entirely free. Though network access, speed and quality can all impact the mobile web experience.

2. Users don’t need to update

Unlike mobile apps, users need not install new updates or different versions of your products for an enhanced experience. Websites are easy to update and maintain. Meaning, the users won’t even notice the update process and they can directly jump into an enhanced experience.

3. Cost-effective

From a business point of view, usually, a mobile responsive website can be more cost-effective than mobile app development. Cost is an important factor to consider if you want your app to be present on more than one platform.

Which one to choose, mobile app or mobile website?

Largely, your choice between a mobile app and a website would depend on your business objectives, and target audience and their preferences. For instance, if you aim to offer mobile-friendly content to as many people as possible, a responsive website can be a better option. However, if you aim to engage and communicate with your customers, provide them with a personalized experience, and drive customer loyalty, a mobile app could be a better option. Many businesses may even decide that they need both, a mobile app as well as a mobile website. And this can actually be a strategic and valuable choice, provided it is executed correctly. So, when it comes to devising a comprehensive mobile strategy for your brand, it may no longer be a question of a mobile website vs. a mobile app, but instead a two-headed approach. Hope this article was helpful to you.

Tejas V

Learn more about Bluehost Editorial Guidelines