Global Header
0
call
5 Mins Read

Must Know Online Review Statistics for Marketers

Home Blog workflow Must Know Online Review Statistics for Marketers
Your online shop is ready to go. Your systems have been installed and tested in full. What might go wrong now?   As seasoned online businesses are aware, there are so many facets to managing an ecommerce or online business that some issues do go unnoticed.  Bad online reviews is one such that may have an adverse impact on how customers interact with your store, which could be detrimental to your company’s bottom line, if not handled deftly.  There are several unplanned glitches that can ruin a customer’s great purchasing experience, from logistical delays brought on by the difficulties of overseas delivery to a miscommunication with your supplier, or even a support staff that keeps your customer waiting for a long time.   If such horrors occur, you should try to solve the issue as soon as you can before it becomes widely known and is posted publicly. This article seeks to help you with must know online review stats as marketers so that you know how you can take them seriously. So, if you want to know more, please keep reading.  

  1. Consumers in general do not trust advertising

Consumer trust in internet reviews is increasing, but conventional advertising isn’t experiencing the same trend. Performance Marketing World reports that 84% of millennials don’t believe traditional advertising.  This discovery is, if anything, a reflection of the times. People are sick of having advertisements shoved in their faces, especially those that downplay the calibre of the goods and services that corporations actually provide. 

  1. Consumers Are Influenced by Positive and Negative Reviews

Over 99.9% of buyers read customer reviews before making an online purchase, according to a Power Reviews analysis from 2021. Additionally, 96% of consumers specifically search for unfavourable reviews. 85% of this number applied in 2018.  People who search for negative evaluations are curious to learn about the company’s flaws. What areas need improvement? The researcher feels confident if the drawbacks are modest. If evaluations are overly enthusiastic, a near-perfect rating is frequently seen as less genuine and breeds suspicion among customers. 

  1. Consumers trust online reviews like personal recommendations

According to BrightLocal’s local consumer survey, 49% of customers trust online reviews over personal recommendations from friends and family.  It’s tempting to think that one in two people trust internet reviews that much considering how much we trust our loved ones. However, surveys show that there are some circumstances when customers doubt the authenticity of a review. Therefore, you must be aware of this.  The following circumstances may lead to the assumption that a review is not genuine: 
  • Reviews are too liberal (45%) 
  • The test report is just one of many with comparable content (40%) 
  • Anonymous reviewers or using a known pseudonym (38%) 
  • The review is overly critical (36%) 
  • There are many unfavourable reviews, and this is one of the few positive ones (32%) 
  • There is very little language in the review, and it only has a star rating (31%) 

  1. Average number of reviews read by consumers online

The vast majority of customers who read internet reviews do so more than once. More than half of online shoppers (54,7%) read at least four product reviews before making a purchase, according to data from online reviews. 44% of them read three or fewer reviews (Bizrate Insights, 2021).  However, more reviews do not necessarily imply better outcomes for your company or product. Actually, there are different levels of consumer trust based on the number of reviews a product has. According to recent ratings and reviews statistics, the majority of consumers (26.8%) believe that products with ratings between 3.5 and 4.5 inspire more trust. In comparison, only 5% of consumers believe they can trust a product with between 501 and 1,000 reviews. 

  1. Customers expect business to respond to their reviews quickly

Past internet review statistics demonstrate that customers largely rely on reviews to choose which products to buy and which businesses to recommend.  Customers don’t always leave evaluations online for others to see, though. Statistics show that the majority of them also use this to lodge a complaint and receive a response from the business. They want them to be quick as well.  In fact, 53.3% of clients demanded that businesses reply to unfavourable evaluations within a week (ReviewTrackers, 2018). However, the majority of them weren’t happy: 63.3% of them claimed they never heard back from a business about their review.  Below, we’ll explain how ignoring reviews can hurt a company. 

  1. Importance of business replies to online reviews

Consumers consider a company’s management of its reviews in addition to the reviews that other customers have left. Up to 97 percent of consumers who read online reviews also read answers from merchants (BrightLocal, 2019).  In order to give your customers good customer service and to promote your business, you should respond to unfavourable reviews. Responding to their issues demonstrates your concern for your customers as a company.  Additionally, it aids in appeasing any irate clients, which improves the likelihood of keeping them. Additionally, up to 45% of customers are more likely to support a company if they see that it has responded to bad customer evaluations. 

Conclusion 

Well, with this we hope that you have understood the article and that you take online reviews seriously as a marketer. Understand that your business’s online reviews are a driving factor to traffic and sales. As your traffic increases, you will also need some one to manage your SEO, so get in touch with a good consultant or a managed SEO provider. But bear in mind one thing, that you will need to manage these aspects (reviews and traffic) carefully if you are in the online business for the long run. 
Learn more about Bluehost Editorial Guidelines

More articles about Featured

View All

Write A Comment

Your email address will not be published. Required fields are marked *

Longest running WordPress.org recommended host.

Get Up to 61% off on hosting for WordPress Websites and Stores.