If you are considering Pinterest, one of the widely used platforms as your potential platform for marketing your e-commerce store, you are on the right track. Irrespective of your business idea, Pinterest can be a powerful tool to market your products and drive sales if you know how to utilize it. We have created this Pinterest marketing guide to – showcase how you can build brand awareness, provide Pinterest marketing tips and essentially, explain how you can sell on Pinterest effectively.
Pinterest and its Working
Pinterest, a social media platform hosts millions of active users every month. Its functionality is similar to the mood board, wherein, the users are able to create many private or public boards and save various ‘Pins’ within the same.
On Pinterest, a Pin consists of a video, picture, or any other type of content. The content is either linked to a website outside Pinterest or a board on Pinterest. The Pins are uploaded by the people who want to share the content that others and they themselves have produced. The homepage of Pinterest consists of an exclusive collection of various Pins.
These Pins are filtered and then displayed depending on the keywords or search terms users put in the search bar. If the user finds a Pin to be useful and interesting, they can easily save it to one of their own boards and share the same. Pinterest is popular for home décor, food and drink recipes and travel besides DIY projects, fashion, and ideas for special occasions. Businesses that sell products and provide services belonging to any of these categories widely use Pinterest to market their products, brand, and drive traffic to their website. That’s how Pinterest marketing works.
How To Get Started with Selling on Pinterest?
- Sign up for a Business Account
- If you are creating a Business account on Pinterest from scratch, begin by registering on Pinterest for Business account. Or, if you have a personal Pinterest account, you can easily convert it into a Pinterest Business account without losing your boards, Pins, or followers you compiled previously.
- Log in to your Pinterest account (personal) with your email address and then click on the downward arrow present on your screen’s top right corner. Once the dropdown menu opens, click on Unlock Business tools.
- Now, on the next page, scroll down and click on ‘Switch to Business’. This will convert your account into a business Pinterest account. Thereafter, you will be on a Pinterest business landing page where you’ll be able to fill in the details about your company, such as your business’s name, country/region, and the preferred language.
- Now, you can connect this Pinterest account to your e-commerce website and begin selling and marketing on Pinterest. Or you can completely skip this step and perform it after setting up your account.
- As your next step, choose the industry your business belongs to followed by choosing the business model you follow.
- Lastly, select an option which describes your intentions.
Once you are done with the registration process, you will land on a page for creating a Pin for your products.
2. Claim the Website
Ideally, there are three ways to claim your e-commerce store through Pinterest Business:
- Insert Pinterest meta tag to your website
- Upload an HTML file to your website
- Add DNS TXT record to the domain host
Using any of these methods will enable you to see your Pins’ analytics that you post/publish from your e-commerce store, such as the number of people that pin them to their Pinterest board.
Claiming the website will automatically attach a display picture to all your Pins that the Pinterest users save to their boards, helping you build brand awareness and encourage even more visitors to visit your e-commerce store. After you claim your website, your Pinterest account will have a ‘Follow’ button leading to your website and the URL of your website will display a “blue globe” tag, indicating that you are a verified seller.
Is Pinterest a Worthy Online Marketing Channel?
The majority of Pinterest users utilize this platform for purchase inspiration, and a reasonable percentage of these users have an above-average annual income. This means, if you sell the products that match the demographics of Pinterest, this platform can be a highly profitable marketing channel for your brand. So, to make your Pinterest marketing game strong, analyze and choose your target audience, ensure you have a reliable WordPress hosting to offer an uninterrupted experience, sign up for a Business Pinterest Account and claim the website. If you are just commencing your e-commerce business, you can consider choosing Bluehost’s shared hosting or explore other types of hosting and packages we offer.
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