Gone are the days when a business only meant a brick-and-mortar store. With the growth of digitization and the COVID-19 pandemic, businesses have evolved. Building an online presence is the new-age mantra for setting up your own business. And an ecommerce website is one of the best ways to set up your online store to sell products/services.
A website helps you reach customers easily while improving the outreach of your business, moreover, it helps you connect with customers across the globe. All you need is web hosting and a domain name, and you can start building your ecommerce website easily. However, if you’re not well-versed in tech you might find creating a website overwhelming with all the coding involved. Nevertheless, there’s always an option to get your website created by an expert or using an easy drag-and-drop self-design website builder that requires no coding. Whether you create your website externally or yourself with a website builder, you need to decide on a CMS aka Content Management System.
A CMS is an effective way of managing content on a website viz. creating, editing, and publishing. Although there are several CMSs available, WordPress is one of the most popular CMS for beginners and advanced users alike. As of 2022, WordPress powers over 43% of all websites across the globe. WordPress is a simple and easy to use CMS that offers various tools to get started and customize your website.
Top 3 benefits of using WordPress for marketing your business website
1. Aids in Content Marketing
Content is kind and using it for marketing is the new way to build your digital identity. With an infinite amount of content circulating across the web, generating content focused on what your audience likes paves the way for intimate interaction and conversion. Good quality and customer relevant content can help improve website traffic and help achieve marketing goals.
Using WordPress, you can easily publish content on your website product pages/blogs and more that can easily be shared to social media, emails, paid platforms and more reach your target audience and generate leads. Along with this, you can backlink your content to your product pages, use relevant keywords and phrases to up your marketing activities and improve your search engine rankings.
2. Ramps up the Search Engine Ranking
Search Engine Optimization (SEO) is a vital part of digital marketing. However, without proper optimization with the help of SEO, your website will get buried by thousands of websites already on the web. If you want to give your business an edge over others, then it might be time for you to pursue SEO services for your website.
With WordPress you easily make your website SEO responsive with the help of targeted phrases and keywords that can be used in Meta titles, descriptions, and published content. Moreover, WordPress allows you to install SEO friendly themes and plugins to make your website responsive, improve online visibility, and increase traffic on your website.
3. Community Building
Building a community is one of the best ways to market your WordPress powered website online. Your WordPress website and blog can help you build a group of readers and followers who might turn into customers or help in bring clients to your website. A like-minded community aids you by helping your business through social media platforms thereby improving your reach. This in turn can help in generating more leads, leading to conversion.
Some more Tips & Tricks
Now that we’ve seen the benefits of WordPress for marketing your ecommerce business, here are a few more tips and tricks to utilize WordPress better to up your marketing game.
- Optimize Images
Whether you have a few images or a website full of product images, make sure to always compress and optimize your images while uploading them on your ecommerce site. Images with high-resolution and size can slow down your website and affect the page load speed. One way to optimize your images is to install an image optimizer plugin. - Speed up your website
Page speed is extremely important when it comes to user experience. A slow loading website will not only drive customers away resulting in lower conversion rates but also affect your SEO resulting in low incoming traffic. To ensure your website is running at an optimal speed, run quality checks on your website every quarter to make sure nothing is slowing the speed, if your speed is slow then figure out the issue and resolve it - Integrate social media
Social media is a great way to engage with your target customers and gain more followers. Moreover, a good social media engagement could drive traffic to your website. Along with this, if you integrate social media on WordPress website then your readers can easily share the content they like directly to their social media accounts, thereby increasing your business’s outreach.
Market the Right Way
WordPress is an excellent way to get your business online with options for both experienced and beginners alike. Moreover, if utilized to the best of its capabilities WordPress can be a wonderful marketing tool that can help you up digital marketing game with the right tools.
So, what are you waiting for? Set up your ecommerce store today!
For more tips, hacks and information, head to our WordPress Tutorials page.
