Blog Your Way to Success: 4 Captivating Reasons to Add a Blog Section to Your Website

As an astute online business owner, you may lay emphasis just on improvising your products, customer support services and user experience of your website to boost your sales and expand your customer base. However, one of the underrated strategies of engaging your customers and boosting sales is adding blogs to your website. Blogging has evolved from the days when people used it merely as a platform to express their opinions. Now, businesses use blogging to expand their reach and grow their business exponentially. 

The B2B marketers who have a blog section on their website get 67% more leads as compared to those who do not. Therefore, if you want to enhance the visibility and credibility of your company, it is advisable to create blogs and consider posting quality, engaging, and interesting content on your WordPress website which will be useful to your existing and prospective customers as well as other people. You may even house your blogs under different labels such as Press, News or Articles. Besides bringing in traffic on your website and promoting your services and products, it will help in building trust in your customers. 

In this post, we will highlight significant benefits of adding blogs to your website and how can adding relevant content to your website drive traffic and inbound links to your website: 

1. Helpful in Showcasing Your Products

A blog proves to be a great way of demonstrating how your products will fit in the lifestyle of your potential customers by showing them in action. Further, you can come up with creative blog ideas wherein you can explain why your products are helpful, what they do and what are the problems that they can potentially solve for the audience. 

There are fewer chances that first-time visitors would make a purchase on your website, however, interesting blogs and detailed information about your products or services might keep them engaged with your website for a longer time, wanting them to come back for more content. This is a proven way of building trust as well as brand recognition. You can also post about your company’s achievements, history and important or exciting upcoming events which will help people connect better with your brand. You can even have all these things in the ‘news’ section. 

While your customers are on your website for reading and enjoying your content, they might end up doing some shopping too! It’ll be a win-win for you. 

2. Helpful in Boosting Customer Loyalty

Every business puts in every ounce of its effort to boost customer loyalty and have the customers visit their store again and again. You can earn your customers’ loyalty by constantly providing them with fresh blog posts. Nonetheless, what are the innovative and creative blog ideas you can put into action for the same? One such way is to highlight a customer every month or week by sharing information about them and telling how they are making a difference in their life with your products. Besides making that person feel special, it acts as a social proof for other customers as this blog post would tell people how your existing customers are using and loving the items you sell. You can even create content around tips and tricks of using your products to maximize their utility or you can simply talk about the ongoing trends.  

3. Helpful in Enhancing Your Search Engine Rankings

As and when a user types in their query, search engines look for high-quality and fresh content. If you have barely changed your website since it was launched and you are looking for ways to enhance the organic traffic, creating a blog section and putting out fresh content on your website that your searchers will find interesting, valuable, and informative would be a great step. It would largely help you in enhancing your website’s ranking. Furthermore, creating your own blog section will help you:

• Build internal links
• Receive backlinks to your website
• Target long-tail keywords
• Increase user engagement and sessions

4. Helpful in Spreading a Word Across Social Media Channels

Blogging helps you in getting discovered through social media. Every time you come up with a new article, you are creating content that people can share across different social media channels – Facebook, Twitter, LinkedIn, Pinterest, helping you expose your business to a wider audience that you might not even know. It will help you bring in new leads, boost sales and expand your social media presence. Therefore, instead of creating fresh social media content every time, your blog content can serve as a repository of the content. 

Useful Tips for Creating Blogs for Your Website

Once you start adding blogs to your website, it wouldn’t be wise to expect immediate results as it might take some time to understand, analyze and adapt to your customers’ interests. Therefore, do not run after perfection right after creating the first few blogs for your website. You can begin by sharing your expertise, your passion, trying to be entertaining and helpful while suppressing the salesperson inside you. 

Lastly, keep your blogs light, easy to understand, focused on things related to your services and products. Above all, be consistent and you’ll be able to engage your audience in some time. So, gear up and help your business grow by adding captivating, thought-provoking and action-packed blogs.