How to Start a Podcast in 2025: A Step-by-Step Guide to Starting a Podcast in 2025

Podcasting has evolved from a niche hobby into a global media powerhouse, with millions of listeners tuning in daily for entertainment, news, education and more.

The podcasting landscape is more dynamic and accessible than ever in 2025, making it the perfect time to learn how to start a podcast.

Whether you’re an aspiring creator, an entrepreneur looking to expand your reach or simply passionate about sharing your voice, this article covers you. We’ll walk you through everything you need to know to launch a successful podcast.

First, we’ll cover how to start a podcast on platforms like Apple Podcasts. Next, we’ll explore the rising trend of using video clips in podcasts. We’ll also dive into the essential steps and tips to help you find the right podcast hosting platform. Finally, we’ll guide you on building a show that resonates with your audience.

Why you should start a podcast

46% of weekly podcast listeners report purchasing a product or service after hearing an ad on a podcast. This highlights the medium’s ability to influence consumer behavior. Hence, podcasting is a highly effective tool for outreach.

With podcast platforms like Google and Apple, you can easily tap into a vast listener base and connect with a wide range of people. Whether you create an audio or video podcast on your YouTube channel, podcasting offers a unique way to reach and engage your audience.

Here are five more reasons why you should consider starting a podcast:

5 reasons to start a podcast

1. Build an online audience

Podcasting allows you to build an audience around a specific niche without the pressure of appearing on video. You can share valuable content through audio podcasts and attract passionate listeners about your subject matter. Promoting your podcast across social media accounts can further grow your listener base and foster a dedicated community.

2. Position yourself as an authority

Hosting a podcast allows you to speak directly to your audience on passionate topics, establishing you as an authority in your niche. Whether through a regular audio or video interview-based podcast show, your consistent presence and expertise can help build trust with your listeners.

3. Promote your product/service

A podcast can serve as a platform to discuss topics related to your product or service, educating your audience about its benefits and use cases. Creating content that ties back to your offerings can subtly promote your brand while providing value to your listeners.

4. Make money

Podcasts open multiple monetization opportunities. As a content creator, you can generate income through brand sponsorships, ads or listener donations. Additionally, with the rise of video podcasts on platforms like YouTube, you can tap into YouTube’s many podcast monetization options, such as ad revenue and Super Chats.

5. Take advantage of low setup costs

Starting a podcast is much more affordable than many other types of businesses. The initial investment in equipment and hosting is relatively low, especially if you’re starting with audio podcasts. You can also grow your audience organically through social media accounts and easily expand to platforms like Google Podcasts or YouTube as you gain traction.

Podcasting offers an incredible opportunity to build your brand, share your expertise and generate income without other ventures’ high costs and time commitment.

How to start a podcast – 12 key steps involved in building your podcast

Starting a podcast involves more than just hitting record—it’s about careful planning, creating engaging content and building a loyal audience. In this section, we’ll cover 12 essential steps on how to start a podcast, from the initial setup to growing your listener base.

Step 1: Develop a podcast concept

The first step in creating a successful podcast is to define its purpose. Before you begin recording, it’s essential to understand why you’re starting the podcast.

Are you looking to share valuable insights, connect with a community or build your brand? Steven Bartlett, host of the popular Diary of a CEO podcast, emphasizes the importance of having a clear purpose. Diary of a CEO has become a prime example of how a podcast, rooted in authenticity and a strong sense of purpose, can resonate with listeners and grow into a successful platform.

Defining your podcast’s core mission from the outset will help guide your content, connect with your audience and ultimately set the stage for long-term success. To start the momentous tasks of building a successful podcast, you must have a firm perspective on the below pointers:

• What are your goals: Do you want to use your podcast to attract new customers, build authority in your industry or make money from it?
• Pick a theme you’re passionate about: You’ll be discussing your topic a lot, so it’s important to pick something you enjoy and can talk about from different angles. This is especially important when selecting your podcast niche, as focusing on a specific niche helps you stand out and attract a more targeted audience.
• Research the competition: Listen to a few episodes from other audio or video podcasts that cover similar topics to see what’s already being discussed. Think about how you can bring something fresh and exciting to the table.
• Stand out in the crowd: Consider how you can use your voice and fresh perspectives to make your podcast unique. Passion for your subject will also help prevent “podfade,” – when a podcast stops producing after just a few episodes.

Step 2: Choose a Podcast Format

Next, you’ll decide on the format of your podcast. Here’s what to think about:

• Solo or with others: Do you want to run the show yourself or would you prefer to bring in guests or a co-host? If you choose a co-host, make sure they’re passionate about the topic and that you work well together. Podcast interviews can be a great way to engage with experts and attract a larger audience.
• What type of podcast will you create: Many options include interviews, news recaps, storytelling or informational podcasts. You can even create a video podcast on YouTube or keep it simple with audio. Some podcasters choose to do both, offering audio and a YouTube podcast to reach a wider audience.
• How long will each episode be: The length of your podcast is important. Many podcasts are 20-40 minutes long, but video podcasts are usually longer. Pick a length that works for you and your audience.

Step 3: Select your podcasting equipment

You don’t need to spend much on equipment to start a podcast studio. Here are the basics:

• Microphone: This is the most important piece of podcast equipment. Poor audio will drive listeners away. A dynamic mic is best for beginners because it picks up less background noise and is easier to use than a condenser mic.
• Mic accessories: Consider getting a pop filter to reduce noise from your mouth and a shock mount to avoid vibrations.
• Recording and editing software: To record your podcast, use Zencastr (free) or Audacity (free) for editing. If you want something more advanced, Adobe Audition is a paid option. For Mac users, GarageBand is a great free option. If you’re doing a video podcast, you’ll also need to consider software that supports video recording, such as OBS Studio or Camtasia.

Step 4: Plan your first podcast episode

Before you hit record, planning a podcast outline for your first episode is a good idea. An outline will help you stay on track, avoid rambling and cover all the important points you want to discuss. You don’t need to write a full script; jot down the key points you want to touch during the episode.

1. What’s the goal of this episode?

Start by thinking about the main goal of the episode. Are you looking to explain something in detail, share an exciting story or present an opinion on a topic? Knowing the purpose of your episode will help keep your content focused and ensure you provide value to your listeners.

2. Add a hook

Next, plan a hook that will grab your audience’s attention immediately. This could be a surprising fact, a question or a brief anecdote that makes listeners want to keep listening. It’s important to make a strong first impression so they stay engaged.

3. Guest introduction

If you have a guest on the show, introduce them at the beginning. Give a brief overview of who they are, their expertise and what they’ll share during the episode. This will set the stage for your listeners and help them understand why your guest’s insights are valuable.

4. Key points

Then, outline the key points or questions you want to address during the episode. If you’re interviewing someone, list the questions you want to ask or make a note of the topics you want to cover. This ensures you don’t forget important details and helps guide the conversation smoothly.

5. Call to action (CTA)

Finally, end your episode with a clear call to action (CTA). Encourage your listeners to subscribe, follow you on social media, visit your website or check out your other episodes. A strong CTA helps build your audience and keeps them connected with you beyond the episode.

Step 5: Record your first episode

When you’re ready to record:

Find a quiet space

Start by choosing the right space. It is essential to find a quiet room where you can record without interruptions. A room with soft surfaces, like carpets, curtains and furniture, will help absorb sound and reduce echoes.

This is especially important when recording an audio or video podcast, as clear sound is key to keeping your listeners engaged.

Set up your mic and recording software

Next, set up your podcast equipment. Connect your microphone to your computer and make sure it’s working correctly. Depending on your chosen podcast or video format, you might also need a camera to create a video podcast for your YouTube channel.

Open your recording software and adjust the settings to ensure you’re recording audio files in high-quality formats like WAV or MP3.

These formats will give you the best sound quality for your audio podcasts and make it easier to upload your episodes to podcast platforms like Google Podcasts or other directories.

Do a test recording

Doing a test run before you start your main recording is a good idea. Record a short sample and play it back to check for sound issues like background noise or distortion.

This is also a great opportunity to test your microphone placement, ensure it’s at the right distance from your mouth and adjust the volume levels if needed.

If you’re doing a podcast interview, test the microphone with your guest beforehand to ensure both voices are clear.

Start recording

Once you’re satisfied with the sound quality, it’s time to start recording your full episode. Don’t worry too much about making mistakes or having a few pauses. You can edit those out later when compiling your podcast description and uploading your episode.

This can be done when editing the full audio file or uploading audio files to platforms like Google Podcasts or your YouTube podcast channel.

The most important thing is to keep your flow going and focus on delivering valuable content for your listeners.

Step 6: Create an intro and outro

Your intro and outro are your listeners’ first and last impressions of each episode, so making them count is important.

Keep them short, clear and engaging while staying true to your podcast’s tone and style.

Podcast intro

For your podcast intro, start with a catchy opening that quickly communicates the essence of your podcast.

In about 30 seconds or less, explain to listeners what to expect from the podcast episode and why they should tune in. If you want to add a personal touch, consider including podcast music that aligns with your podcast cover art or theme.

Don’t forget to mention the podcast title in your intro so that listeners know exactly what they’re listening to, especially if you’re promoting your show across various podcast platforms.

Podcast outro

For your podcast outro, thank your audience for tuning in and reminding them of the action you’d like them to take next.

Encourage them to subscribe so they don’t miss future episodes, share the episode with others or check out your podcast app or website for more information.

Step 7: Edit your podcast

Editing is where you fine-tune your podcast to make it sound professional and engaging.

It’s your opportunity to remove unnecessary distractions and ensure your listeners enjoy a smooth, seamless experience.

Trim the extra stuff

Start by trimming the extra stuff. Go through your podcast episode and remove any long pauses, filler words or mistakes that may have slipped in during the recording.

You want your content to flow naturally, so cutting out anything that doesn’t add value will keep your listeners engaged. If there are sections where you repeat yourself or drift off-topic, these are prime areas to edit out.

Background music

Next, consider the background music. Adding a little podcast music can set the tone for your episode, but be mindful of the volume level.

You want the music to enhance the atmosphere without overshadowing your voice. Keep it subtle so that it complements your message, not competes with it.

Export your episode

Once your edits are done, it’s time to export your episode. Save the finished version in a high-quality format like MP3, using settings like a 44.1 kHz sample rate and a 128-kbps bitrate for optimal sound quality.

If you plan to upload your podcast episode to various podcast platforms, these settings ensure your audio sounds crisp and clear across all devices.

You can also include your podcast title and any relevant links or information in the episode description to help listeners find your show and learn more about the topics you cover.

Step 8: Upload episodes to a podcast host

Once your podcast episode is polished and ready to go, the next step is to upload it to a podcast platform. However, you can’t upload directly to popular platforms like Google Podcasts or Spotify.

Instead, you’ll need to use a podcast hosting platform to store your episodes and distribute them across multiple platforms. Choosing the right podcast host is crucial, as countless options are available.

It’s important to research each platform and evaluate how it can help you express your message while supporting your goals, like selling products online. Here are some of the best podcast hosting platforms for selling your products effectively.

Podcast hosting platforms allow you to upload your podcast episodes, manage your content and share it with listeners on various platforms.

These services also offer essential tools for managing podcast artwork, the audio interface, editing tools tracking performance and ensuring your episodes are available for download or streaming.

Top podcast hosting platforms to consider

1. Libsyn

One of the most well-known and budget-friendly podcast hosting services. It starts at just $5/month and provides all the basic editing tools to upload and share your podcast episodes.

Libsyn also includes customizable options for your episode-length podcast title, making it easy to brand your show.

2. Blubrry

Starting at $12/month, Blubrry offers additional features such as podcast analytics, promotion tools, detailed statistics and marketing options.

It’s a great choice if you’re looking to grow your audience and track how your episodes are performing. Blubrry also allows you to manage your podcast recording and distribution across multiple platforms, including Google Podcasts and Spotify.

3. Alitu

While on the more expensive side, starting at $38/month, Alitu offers an all-in-one solution for podcasters.

In addition to hosting, Alitu provides built-in podcast editing software and recording tools, saving you time and effort.

If you want to create professional-quality podcast episodes and streamline your production process, Alitu is a solid option.

Step 9: Get listed in podcast directories

Once your podcast episodes are uploaded and ready, the next step is to list them in podcast directories so listeners can easily find them and tune in.

Some of the biggest and most popular directories include:

Apple Podcasts, Spotify and Google Podcasts

These platforms are essential for podcast discoverability.

Getting your podcast episodes listed here will make it easier for listeners to find your content, whether they’re searching by podcast title or browsing topics within your podcast niche.

YouTube

A YouTube account is a must if you’re producing a video podcast. As the most popular podcast platform, it offers massive visibility and the ability to engage with viewers who prefer watching podcasts over listening. A YouTube podcast channel can help expand your audience and grow your podcast.

When submitting your podcast to directories, remember to add essential details, like your podcast description, title and episode details. This will help listeners understand your podcast and why they should tune in.

By getting listed in multiple directories, you can increase the reach of your podcast episodes and improve your chances of attracting new subscribers.

Step 10: Create a podcast website

Having a dedicated website for your podcast is a powerful tool for promoting your content and building a stronger connection with your audience.

A podcast website serves as a central hub where listeners can access your podcast episodes, learn more about your podcast’s theme and stay updated with your latest releases.

For a fast and reliable website setup, consider using WordPress to host your podcast site. With Bluehost as your hosting provider, you can easily manage your podcast content and customize your site. WordPress offers perfect themes for podcasts, so you can showcase your podcast logo and artwork, include your podcast title and effectively promote your podcast recording.

To make the most of your own podcast app or website, here are a few key features you should include:

Upload show notes

Add detailed summaries, episode highlights and extra information about your podcast episodes. This is where you can share links, guest information and any resources mentioned in your episodes. It helps keep your podcast content more organized and provides value to your listeners.

Include a media player

Make it easy for listeners to stream your podcast episodes directly from your website. An embedded media player or podcast software ensures they don’t have to leave your site to enjoy your content. It’s also a great way to increase the engagement rate of your podcast. 

Add a signup form

Encourage your audience to subscribe to your email list so they never miss an update. You can send them new episode alerts, podcast news or exclusive content. This helps grow your community and keeps your listeners engaged.

By building a dedicated website, you’re not just creating a place to host your episodes; you’re enhancing your podcast promotion strategy. Furthermore, you are also offering value to your listeners and making it easy for them to stay connected with your podcast.

Built-in SEO tools:

Video SEO tools and Bluehost’s Yoast SEO optimize search rankings of podcast websites by improving keywords, metadata and readability, ultimately improving search rankings. These tools enhance audio and video content visibility and attract more listeners and viewers. 

Step 11: Generate some buzz

Before you officially launch your podcast, generating excitement and anticipation around your content is important.

Building buzz before your first episode drops will help you attract listeners from day one and get the word out about your podcast.

Here are a few ways to create that buzz:

1. Promote on social media

Leverage your social media accounts to build anticipation. Share teasers of your upcoming podcast episodes, including sneak peeks of the podcast recording, snippets from your first podcast episode or fun behind-the-scenes content.

This not only gives potential listeners a taste of what’s coming but also gives them a chance to connect with you. You can also post your own podcast cover artwork and title to make your content more visually appealing and shareable.

2. Collaborate with others

Collaborations are a great way to amplify your reach. Work with other podcasters or influencers in your podcast niche to cross-promote each other’s content.

You can do this through joint podcast interviews, guest appearances or shoutouts on each other’s social media platforms.

This kind of collaboration helps you tap into new audiences who might be interested in your podcast episodes.

3. Run ads

If you want to give your launch a little extra boost, consider running social media ads or reaching out to publications and blogs in your niche for coverage.

Paid ads on platforms like Facebook, Instagram or even Google can help you target the right audience and increase awareness of your podcast episodes. You can use your podcast episode title and artwork to create eye-catching ads that grab attention and encourage listeners to subscribe.

Building anticipation before your launch is a key part of podcast promotion. By creating buzz on social media, collaborating with others and using paid ads, you’ll be well on your way to establishing a loyal following for your podcast.

Step 12: Monetize your Podcast

Once you’ve built a dedicated audience for your podcast, you can monetize your content. There are several ways to generate income from your podcast episodes and it’s important to explore options that best fit your podcast style and audience. Here are a few ways to start making money:

Sponsorships

Companies are often eager to partner with podcasters to promote their products or services. With a strong listener base, you can attract sponsorships where brands pay you to mention them in your podcast episodes.

Sponsorship deals can range from product shoutouts to longer ad spots within your podcast. Choose sponsors that align with your podcast niche and values, as this will resonate better with your listeners.

Advertising

Another way to monetize your podcast episodes is to join an ad network. Platforms like Midroll or AdvertiseCast allow advertisers to place ads in your episodes.

You typically earn money based on the number of listeners, with payment calculated per thousand listeners (CPM). As your video podcasting or audio recording show grows in popularity, so will the opportunities for ad placements.

Affiliate marketing

Affiliate marketing is a great way to earn passive income. You can promote products or services related to your podcast niche and earn a commission for each sale through your referral link.

For instance, if you have a podcast about tech, you can recommend tools or software and you get a cut when listeners purchase through your link.

Merchandise

You can start selling branded merchandise once your audience knows your podcast title. Items like T-shirts, mugs or stickers with your podcast artwork are popular among listeners who want to show their support.

Selling merchandise creates an additional revenue stream and helps spread the word about your podcast.

Paid content

If you’ve built up a loyal following, you can offer exclusive premium content behind a paywall. For example, you might release bonus podcast episodes, early access to episodes or even behind-the-scenes content for paying subscribers.

Platforms like Patreon or Supercast allow you to set up a subscription model where fans pay to access your premium content.

Why 2025 is the year of podcasting: The future of outreach marketing 

As we look toward the future, 2025 is shaping up to be a pivotal year for podcasting, both as a medium for entertainment and a powerful tool for outreach marketing.

With a growing number of listeners, increasing platform options and a rapidly evolving landscape, podcasting is set to become one of the most effective ways to reach and engage an audience.

With its growing audience, high levels of engagement and unique ability to foster authenticity and trust, podcasting is quickly becoming one of the most powerful tools for marketers looking to make a real connection with their target audience.

While many solutions can help content creators start a podcast, choosing the right platform with the right tools is essential for success.

Bluehost WordPress Content Creator Solution offers seamless integration, customizable designs and monetization options. Its comprehensive tools ensure creators can focus on what matters most—creating great content.

How Bluehost WordPress Content Creator Solution helps you start a podcast

Bluehost’s Content Creator solution is designed to help content creators effortlessly launch and manage their podcasts. With seamless WordPress integration and powerful SEO tools, it boosts visibility and simplifies podcast content creation.

Monetizing your podcast is simple, thanks to options like paid memberships, online courses and affiliate marketing. Plus, with user-friendly features like easy onboarding, customizable design options and payment integrations (PayPal, Stripe), you can focus on what matters most—creating podcast content and growing your audience.

1. Seamless WordPress integration: A one-click setup lets you quickly install WordPress and organize podcast episodes—no technical expertise required.
2. Customizable design options: Choose from a variety of templates and tools to personalize your podcast website and match your unique brand.
3. Built-in SEO tools: Boost your podcast’s discoverability with on-page SEO features that help your content rank higher in search results.
4. Monetization opportunities: You can generate income by offering paid memberships, online courses or integrating affiliate marketing into your podcast.
5. Payment integrations: You can easily accept payments through PayPal or Stripe, ensuring smooth transactions for both you and your audience.
6. Audience engagement tools: Email marketing and social media integrations keep your listeners engaged and expand your audience.

These features combine to offer an all-in-one platform for podcast creators, making it easier to manage content and grow their podcasts.

Final thoughts

This article comprehensively explored how to start a podcast. So, now that you know the essential steps to starting a podcast in 2025 it’s time to grab your mic and get recording!

Whether you’re passionate about a niche topic, eager to build a personal brand or looking to engage an audience, podcasting is an incredible way to make your voice heard.

Bluehost WordPress Content Creator Solution is the ideal platform for creators who want to stay ahead in the ever-evolving digital landscape. With cutting-edge technology that integrates seamlessly with WordPress, advanced SEO tools and powerful monetization options, we offer everything a modern content creator needs to thrive.  

Whether you’re launching a new podcast or scaling an established one, Bluehost provides the latest tools to grow your audience, increase visibility and maximize income—all with a user-friendly experience.

For creators who want to make their mark in 2025 and beyond, Bluehost is the ultimate choice to bring their vision to life.

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