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How Voice Search Technology Impacts SEO?

Home Blog workflow How Voice Search Technology Impacts SEO?
Voice searches are distinct from traditional search queries. People speak and type differently. As a result, voice search queries must be considered in your SEO approach. Inquiries are commonly made when using voice searches. By asking, “Where can I buy a vehicle battery for a 2022 Honda Civic?” they conduct a word search. instead of asking, “What kind of battery is needed for a 2022 Honda Civic?” or “Car battery for a 2022 Honda Civic.”  As a result, your business needs to prepare for more in-depth questions. People speak to voice search devices as if they were a different person, so you need to consider the conversational tones and language that they employ.   In essence, voice search necessitates that you adjust your SEO strategy to concentrate on how consumers speak while searching, what words or phrases they use, and what information they are looking for. 

  1. Attempt to land in “position zero”

You must optimise your website for featured snippets and ultimately position zero if you want to show up in more voice searches. According to a Moz study, highlighted snippets are the source of 87% of voice search replies. This statistic demonstrates how important it is to aim for position 0 in the search results.  Featured snippets (position zero) are then what are they?  On occasion, the search results page for an internet search will have a box at the top. Your search terms are usually bolded in a paragraph of content. This informational box, or highlighted snippet, was taken from a website that Google thinks provides the best response.  Position 0 refers to the space above the top organic search result where a featured snippet appears in a search result. Google uses highlighted snippets to retrieve information during voice searches. They frequently provide accurate information that is brief enough for Google to communicate to the user.  Google also credits the relevant website with the information when it reads the featured snippet. Google will state “According to [website]” or “We found this information on [website]” if your website provided the data.  When consumers ask for links to read more, certain voice search gadgets also send them. The searcher will still become familiar with your brand and be more inclined to choose your company in the future even if they don’t go to your website. 

  1. Create quality, instructive content

While producing material, it can be tempting to use terms and lingo that are specialised to your sector, but the average reader might not get what you’re saying. If you want to correctly optimise your content for voice search, write in a language that your audience can comprehend.  It is advisable to write in a conversational tone because it will appeal to your readers more. They will also understand your material. They won’t have any trouble comprehending your material if they conduct a voice search if it is written in their preferred language of speech.  Want to understand your consumers’ speech patterns and areas of interest better? Examine their online behaviour on your website and on social media. By doing so, you’ll be better able to comprehend your readership and write in a manner that appeals to them.  

  1. Make sure your brand name is legible

If you can get featured snippets, this is a great way to engage people with your brand. However, it’s important that your brand name is easy for Google to read. If Google can’t pronounce your brand name, your audience won’t understand or remember it.  To find out if your audience understands your website, do a radio test. The radio test focuses on different aspects of your company name to see how it might be misinterpreted by your audience.  For example, if you have the number 2 in your company name, your audience can easily get confused when they hear it. 2, two, to or also? Your audience may be able to guess based on the context, but if they don’t know your brand, they probably won’t. 

  1. Take control of your Google Business profile

People looking for nearby businesses are the main source of voice search queries. They will ask questions such as, “Where is the closest pizza restaurant nearby me?” or “Which tyre store do I go to for my car?”  Your Google Business Profile listing is necessary to drive local traffic. When consumers perform voice searches on Siri, a list of the top three closest places is generated. This is the alleged local SEO 3-pack. For your business to appear in the local SEO 3-pack, claim your Google Business profile. Upon the completion of the appropriate fields, claim your listing. Pay great attention to them to make sure the contact information, location, and company hours are correct and up to date.  The significance of these facts stems from voice search because voice searchers will ask for information most often.  

Conclusion 

Voice search will continue to gain popularity as mobile devices evolve. To keep up with this technological change, you need to optimize your website for voice search. In a bid to do that, seek help from a managed SEO provider that can help you optimize your website and its articles for voice search for some urgent keywords relevant to your category. You can then have a chance to witness the wonders of voice search for yourself.   Here is hoping that you have understood the article. In case of any doubts, please share them with us in the comments section below. 
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