Do I Need A Website Redesign? (INFOGRAPHIC)

When it comes to your website, the primary purpose is to get conversions, and potential customers cannot buy anything if they never get past your homepage. It is crucial to keep your site up-to-date, not just so that it functions effortlessly and brings you sales, but so that new visitors aren’t put off by a site that looks as though it were abandoned back in 1998.

Think of your website as the door to your business. Its main purpose is to draw people inside and if it doesn’t you might as well put up a “closed for business” sign. A modern, attractive, secure, and easy-to-navigate website is critical for the success of your business, so if you haven’t updated it recently, a website redesign may be in order.

Here’s our flowchart to help you decide whether your site could use a redesign:


3 Easy Ways to Write a Killer Blog Headline

Admit it, you’ve pretended that you read an article after only skimming the headline.

Don’t worry, we all do it. But if you want to turn your “readers” into customers, you’ve got to get them to actually click on your articles. That’s where your headlines come in.

You don’t have to succumb to the draws of clickbait-y titles to get people interested.

Try these techniques instead:

  • Hit ‘em in the gut. One study of New York Times articles showed content that evoked high-arousal emotions (like awe or anxiety) was more likely to be read and shared. (Why do you think Buzzfeed is obsessed with childhood nostalgia?) Tap into the emotions tied to your product.
  • People love to learn. The proliferation of “how to” and “why” headlines isn’t an accident. Your audience craves information — about you, your product, the world we live in, or even just something that makes them smile. Try to deliver.
  • Plug it in. If all else fails, use this free tool to determine the emotional marketing value (EMV) of your headlines and how impactful they might be on intellectual, spiritual, and empathetic levels. Hint: the more you hit each category, the more likely it is they’ll be shared.


The Internet and social media have proven that humans are very visual creatures. How a website looks can be just as important as the content it holds. If a website looks slapped together, it makes your business look rushed, unreliable and untrustworthy. And since humans are so visual, it’s possible that your design will turn them off before they even get to read all the great content you’ve created for your business.

This means that your website needs an attractive design in order to help it convert visitors into sales. If a website is not easy to use and navigate – not to mention easy on the eyes – many new visitors will quickly navigate away.

Fortunately, you don’t have thousands of dollars in the bank to improve your site’s appearance. If you’re looking to make a few fast and easy changes, check out the following web design resources for inspiration:

general web design resources

Smashing Magazine – Smashing Magazine is a web design site that offers information on different topics that will appeal to all levels of designers. Here, you can find tips on graphics, typography, CSS and more. The site also offers a job board for designers who are looking to pick up additional work.

Noupe – Noupe is an excellent site for those looking for information on web design and development. Resources include information on CSS, AJAX, Photoshop, WordPress and more. The site includes tutorials, tips for freelancers and posts on how to optimize photography, making it a great resource for designers and webmasters alike.

Treehouse Blog – This blog focuses on website design, coding, both the iOS and Android mobile platforms, and more. If you’re looking to learn even more about the world of web design, be sure to check out the company’s paid training program as well.

A List Apart – This website is one of the pillars of the web design blog world. The articles are submitted by multiple, diverse contributors providing an overview of just about everything in the web design industry. This site really digs into the math and measurement that go into typography as well, making it a fascinating resource for all the font jockeys out there.

Web Appers – This blog focuses on all the open source resources that currently exist for web developers. For those out there who like to think about functionality, as well as form, this is a great place to learn.

Web Designer Wall – This site is geared towards aspiring web designers and is a great place to go for design ideas, as well as for the latest in web trends. The site also offers a plethora of tutorials to help you implement whatever it is that the site inspires you to create.

Standard Banner Sizes – Making graphic banners?  You’ll want to check out this great cheat sheet to help ensure that any banners you design meet standard sizing requirements.

stock photography resources

iStock Photo – iStock Photo is one of the largest stock photography sites in the world. With great search functions, as well as both free and paid images, iStock photo is the place where many designers start their image searches.

Dreamstime – Dreamstime offers more than 17 million photos for free or at a low cost. This is another great place to stop by if you’re looking for imagery for your website.

Shutterstock – Shutterstock offers images, videos and vector files and has a library that adds over 10,000 images daily.  All told, it’s one of the best places to find stock photography online today.

typography resources

Interactive Guide to Blog Typography – When setting up a business blog, you may have slightly different typography goals than when designing a full website. And in that case, you’ll want to check out this resource. This site is dedicated to helping designers use the best fonts for their blogs, making it a must-see if you’re designing your first blog or if devote regular time to blog design.

What the Font – Curious about what fonts your favorite websites use?  This site will tell you, giving you all the information needed to replicate the visual experience on your own website.

website optimization tools

CrazyEgg – CrazyEgg is a tool that helps you to understand what’s working on an existing site through the use of heat mapping and scroll reports. The company also offers a tool called “Confetti” that helps you to determine which sections on your website are being clicked and which referral sources are driving these clicks. Together, these tools can help you understand which design elements to change in order to drive better website results.

Google Page Speed – One of the biggest flaws in any website is slow load times. Even though designers tend to be primarily focused on how a site looks, it’s important to check to make sure that your design choices aren’t slowing down the site’s load times.

Whether you’re a professional designer or a website owner who’s tasked with ongoing design changes, it’s important to stay on top of what’s going on in the industry. Web design is a field that changes quickly and that offers great potential for creativity and innovation as a result.

This world of limitless possibility also means that you have to work to stay educated on what’s new and what’s possible when it comes to online design. These fourteen resources should provide you with a great portfolio of places to find the web design information you need to stay at the top of your game.

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5 Winning Social Media Strategies

The worlds been way more social with the advent of sites like Facebook and Twitter. Information is being dispersed at a breathtaking speed. News breaks like never before and content is becoming king. In such times you need to be ready to take advantage of these opportunities. We’ve locked down 5 wins for a winning Social Media Strategy, check it out:
1. Look Out!: Be watchful of all breaking news, it’s one of the easiest ways of riding a social wave. Tap in to what the world is talking about and your visibility gets a boost like on steroids.
2. Ask Questions: One of the best ways to engage with your audience is to ask questions. Either/Or types are the best ones to share. It literally doubles your engagement rates.
3. Keep ’em Posted: Doing events? special celebrations at the office or just a plain ol’ birthday bash. Share it with your audience and bring them in on the bash.
4. Contests: Contests Work, Period! Run regular contests to keep folks engaged. Offer simple but covet-able goodies. Make them coming back for more!
5. Run Offers & Discounts: Let’s face it, everyone loves a good deal. So why not offer it every now and then. Share the good news on your social network and see the love spread like wild fire.
These may come across as basic, but don’t be fooled. They are tried and tested methods used by seasoned Social Media veterans. Go on, try them out and share your experience with us in the comments section below.


Why Should You Invest In Good Hosting

If you’re reading this article then you’re probably thinking of a getting yourself online. We’ve cooked up a list of things you need to look out for when deciding on your web host. Remember. picking the right host is like picking a good tailor. There are plenty cheap ones out there, some might actually be half as good but when it comes to your website, you’ve got to account for the right things and take learnt decisions.

  • There is no substitute for good support: A website has a lot of moving parts. Things could break and it’s at such times that a good host makes all the difference, they’re there when you need them the most.
  • No Ads Please: Not only are these ads annoying, you can forget about making a mark if you’re going this route. No respectable site has irrelevant ads shoved into them.
  • Local Support: Most hosting companies offer round the clock support these days but it’s a bonus to host with someone from your geography.
  • Respectable Uptime: A 99.99% uptime has become a norm these days but the difference with a good host is that you will get this kinda uptime with them.
  • Ready to grow when you are: This may not apply to everyone but is critical for growing businesses. Small players may offer decent shared hosting solutions but when it comes to scaling you’ll be left high and dry. Pick someone who’ll allow you to scale without any trouble.
  • Check under the hood: Be sure to check the plans in detail. Do they support the apps you want to run? do they offer the infra you need to run your site? What are the limitations, if any? These are the questions you need to ask before you zero in on a web host or a plan.

And so the list goes on but you get the jist. This quick guide sets the stage for things to look out for and the reason behind picking a good hosting provider. If you have additional points to add to list then please do share with us via the comments section below.

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