Tag: SEO

Become an SEO Pro in 60 Seconds or Less

You’ve heard it from almost everywhere: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results.

If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here:

1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase.

2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a tax company, instead of targeting something huge like “tax return” (which has a whopping 94,010 search results), try for something more specific like “cheap tax” (only 1,430 results) to show up closer to the top of the results page. (Numbers fluctuate daily)

3. Create Content Landing Pages. Each content page should have helpful articles that relate to your search keywords (like “cheap tax”). Don’t forget to tag headers, images, and videos with that phrase. Three- to four-word phrases perform better than more general keywords because there’s less competition (page 8 of the search results may as well be Siberia).

4. Feed Your YouTube Channel. Because videos are harder to produce, it’s easier to rank higher on YouTube. And if your idea’s good, you’re more likely to go viral with a video (LG Meteor prank, anyone?). Embed links in your video with your targeted keywords and voila! People will be flocking to your site like puppies on babies.

Master SEO with 11 Google+ Tips

Creating a Google+ page for your business can work wonders in attracting potential customers, building your brand and relationships, and improving your search engine results.

Here’s what you need to know:

1. You can set up both a Google+ My Business and Google+ Brand page if you offer a local product or service and you want to drive people back to an online product.

2. Request the PIN for your page and activate it when you get it. Google won’t show your listing unless you confirm you own the property.

3. Complete your profile. Use the same keywords you use in your website to fill out descriptions and additional information. Include operating hours, forms of payment, and specify how far you’re willing to travel for business.

4. Make sure all of your contact info is correct and consistent across all social media platforms.

5. Encourage customer reviews. Engage with your customers by personally commenting on their posts.

6. Use the Circles and Google+ Hangouts features. Hangouts are great for workshops, webinars, and Q&A sessions.

7. Connect all your Google+ pages. If you link your Google+ profiles with other products like Maps and Local, you gain credibility.

8. Add photos and videos to your page to boost your brand and business.

9. Add other businesses and leaders in your industry to your circles to stay on top of trends and potential business opportunities.

10.  Add to your “Links” section. Include your company’s blogs or other social profiles to increase visibility for these sites and let Google know how relevant you are to potential visitors.

11. Remember to link your Google+ page to your website so that it creates a backlink. This will amp up your search engine results.

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