Tag: Social Media

Master SEO with 11 Google+ Tips

Creating a Google+ page for your business can work wonders in attracting potential customers, building your brand and relationships, and improving your search engine results.

Here’s what you need to know:

1. You can set up both a Google+ My Business and Google+ Brand page if you offer a local product or service and you want to drive people back to an online product.

2. Request the PIN for your page and activate it when you get it. Google won’t show your listing unless you confirm you own the property.

3. Complete your profile. Use the same keywords you use in your website to fill out descriptions and additional information. Include operating hours, forms of payment, and specify how far you’re willing to travel for business.

4. Make sure all of your contact info is correct and consistent across all social media platforms.

5. Encourage customer reviews. Engage with your customers by personally commenting on their posts.

6. Use the Circles and Google+ Hangouts features. Hangouts are great for workshops, webinars, and Q&A sessions.

7. Connect all your Google+ pages. If you link your Google+ profiles with other products like Maps and Local, you gain credibility.

8. Add photos and videos to your page to boost your brand and business.

9. Add other businesses and leaders in your industry to your circles to stay on top of trends and potential business opportunities.

10.  Add to your “Links” section. Include your company’s blogs or other social profiles to increase visibility for these sites and let Google know how relevant you are to potential visitors.

11. Remember to link your Google+ page to your website so that it creates a backlink. This will amp up your search engine results.

Your Business Needs to Be on Google+

Google+: it’s not just for Silicon Valley tech weenies and clueless dads anymore.

By 2016, Google+ is projected to surpass Facebook in social sharing. Sound impossible?

Remember, Google+ has one very serious advantage: its big bro Google.

1. Google integration. You’ll see lil’ bro Google+ pop up in search results. Try sharing your biz updates on Google+, then watch as you catapult up the search ranks.

2. Ripple effects. You can see everyone who has shared or commented on your Google+ posts in a rad interactive graphic, plus stats on how the link was shared.

3. Better search. When someone Googles your business, the right-hand side of their screen will fill with a map pinpointing your business address, website, logo and a live feed of recent posts on your Google+ page.

How To Distribute Your Online Content

Forget paper ads and billboards, these days companies are connecting with their customers by creating interesting, informative, and useful content that shows consumers how their product can improve their lives. But once you produce this great content, how do you get it out there so people can see it?

Since you most likely don’t have the luxury of a massive advertising budget to spread your message you’ll need to decide which methods you can afford to help you reach people, tell your story, and grow your business. Fortunately, many of the most effective tools are inexpensive and easy to use.

Here are ten of the best distribution and marketing tools for your online content:

Buzzsumo

Are you looking for a way to come up with fresh new content while keeping an eye on what the competition is doing? Buzzsumo is a handy search tool that allows you to track and analyze the most frequently shared content across all social networking sites for any topic. In addition, it ranks and monitors the most influential creators of content. It also gives you the ability to identify who has linked to or shared your content.

Outbrain

Having high-quality content is great—but only if you’re attracting enough readers. Otherwise, you’re wasting one of your most precious marketing commodities. That’s where  Outbrain enters the picture. Outbrain allows you to place your best content on third-party sites that draw major traffic (think CNN).

This platform classifies your material as “sponsored content” and employs an algorithm that targets specific readers who are likely to be interested in your content to help get it in front of larger audiences. This tool charges a fee on every click it produces, but the potential for exponentially higher exposure may make this a welcome trade-off.

Mailchimp

If you’re looking to create powerful newsletters with minimal effort, Mailchimp is perhaps the best choice available. You don’t have to be a web developer to create great-looking pages.

Digital newsletter marketing has been around for a while, but the power and accessibility of services such as Mailchimp have breathed new life into the form. If implemented correctly, a good newsletter can build loyalty and a sense of anticipation among your readers—two very good things if you’re trying to cultivate long-term business.

Buffer

The number of important social media platforms reached double digits a while ago, and new contenders seem to crop up on a daily basis. If you’re trying to get your best content out via a variety of platforms, coordinating and scheduling can be practically a full-time job.

That’s the value of Buffer. It allows you to schedule and publish content for multiple social media platforms from one location. Just create a set of posts and Buffer will send them out throughout the day. This ensures that your content distribution is handled reliably and efficiently.

Facebook

Everyone knows that Facebook is critical to any content marketing approach. The sheer size and reach of the platform makes engagement a necessity. In fact, a survey of marketing executives byAdvertising Age found that 85 percent routinely use Facebook as part of their strategy.

There is plenty of evidence that this is a sound tactic, especially with the use of promoted or boosted posts to increase likes, shares, new fans, and engagements. Just be sure you’re targeting the right audience with your posts.

Click to Tweet

Organic sharing and promotion is the holy grail of marketing, and that’s where a tool like Click to Tweet is useful. It allows you to easily create a tweetable link so you can highlight compelling information within your content (like statistics or surprising information). It provides readers with multiple access points within one piece of content that encourage readers to share simply by “clicking to tweet.”

SEMrush

Curious how your content marketing efforts are stacking up against the competition? Wondering which keywords are driving traffic to their sites? SEMrush allows you to simply type in your competitor’s website and find out the top ten keywords that are generating visits to their site. If your traffic isn’t where it needs to be, this information is an extremely useful comparison point. It’s simple, but illuminating.

AddThis

If you want people to share your content, you need to make the process as easy and streamlined as possible. AddThis lets users share your content without leaving your page. This platform facilitates the easy installation of sharing buttons and icons, as well as provides in-depth analytics to help you understand user activity and drive more viral traffic to your site. This can significantly lower your bounce rate—while boosting your number of shares, likes, tweets, pins, etc.

Storify

What if you could create stories out of popular posts on social media? Storify allows you to gather a collection of interesting tweets or posts and compile them into a larger piece of content for your own use.

Aside from the obvious content creation benefits, Storify is a great way to keep your finger on the pulse of social media. Used correctly, this service can provide you with a steady stream of content ideas and keep you tapped into the social zeitgeist.

SimpleReach

SimpleReach provides real-time feedback, insight, and data about what’s popular in the social realm to help marketers quickly identify trending topics and drive ROI. This tool highlights the right content for the right audiences across social networks such as Facebook, Twitter, and LinkedIn, and ensures you don’t miss any opportunities for content sharing. Best of all, SimpleReach archives historical social data, making it a treasure trove for analytically-inclined marketers and publishers.

Content marketing has never been more popular, and it’s expected to keep growing—which means it’s vital for your company to stay ahead of the competition. By investing in simple, easy-to-use, and inexpensive online marketing and distribution tools, you put your business in an excellent position to do exactly that.

Written by: Andrew Brown

5 Winning Social Media Strategies

The worlds been way more social with the advent of sites like Facebook and Twitter. Information is being dispersed at a breathtaking speed. News breaks like never before and content is becoming king. In such times you need to be ready to take advantage of these opportunities. We’ve locked down 5 wins for a winning Social Media Strategy, check it out:
1. Look Out!: Be watchful of all breaking news, it’s one of the easiest ways of riding a social wave. Tap in to what the world is talking about and your visibility gets a boost like on steroids.
2. Ask Questions: One of the best ways to engage with your audience is to ask questions. Either/Or types are the best ones to share. It literally doubles your engagement rates.
3. Keep ’em Posted: Doing events? special celebrations at the office or just a plain ol’ birthday bash. Share it with your audience and bring them in on the bash.
4. Contests: Contests Work, Period! Run regular contests to keep folks engaged. Offer simple but covet-able goodies. Make them coming back for more!
5. Run Offers & Discounts: Let’s face it, everyone loves a good deal. So why not offer it every now and then. Share the good news on your social network and see the love spread like wild fire.
These may come across as basic, but don’t be fooled. They are tried and tested methods used by seasoned Social Media veterans. Go on, try them out and share your experience with us in the comments section below.

 

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