Every online business owner wants to increase conversions and traffic. However, even after you have put together a simple strategy, it can be challenging to decide as to which marketing tactics you should try.
Therefore, we have collated a few impactful and effective e-commerce tools and marketing tactics along with innovative ideas to help you implement each approach. The ideas run the gamut from generating repeated purchases from the customer group you already have to straightforward acquisitions. Try implementing one of these ideas each day for the next couple of weeks. And, on the last day of your sprint, evaluate stock and figure out which marketing tactics worked best to drive fresh sales.
Precisely, e-commerce marketing is about the practice of deploying promotional tactics for driving traffic to your online store, converting the traffic into customers followed by retaining the customers’ post-purchase. A comprehensive e-commerce marketing strategy is made up of the marketing tactics executed on and off your website. It can help you in building brand awareness, driving customer loyalty, and increasing online sales.
You can use e-commerce marketing for driving more sales for some specific products or to promote your whole online store. Continue reading to know about a few practical e-commerce marketing strategies:
Ecommerce Marketing Strategies for Driving Sales on Product Pages
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Upsell Your Products
Have you also heard something like, “Do you want to supersize your order?” This is one of the approaches of selling a better, feature-rich, and premium product to the customer who was buying a basic version of it originally.
For many businesses, upselling may be more effective than acquiring a brand-new customer. Sometimes, your customers are not even aware that a premium product is available, or you can say, they need that push or more evidence to understand how a more premium product would be a better fit for their needs.
For example, if one of your product models is made of slightly better leather or carries a special component that is handmade, you can try to upsell your products. Ensure that you emphasize on the difference and ask your customers in the right places if they want to upgrade.
Broadly, there are two things that you need to consider while upselling:
- Ensure that your upselling product is related to or like the original product
- Be considerate to your customers’ anticipated range
Your product must specifically fit the original needs of your customers. As it is, your customers may not be interested in paying a higher price once they already have an anchor price in their mind. In simple words, anchor price is usually the first number that a customer sees, and it is the number against which other price points are compared. The new or the upselling product should be better in mostly all the aspects than the product your customer had chosen originally to be worth incurring the additional cost.
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Integrate Instagram
With over millions of daily active users, Instagram is known to be one of the fastest growing social media apps connecting influencers, consumers, and brands.
If you take compelling pictures, use the hashtags strategically and post at the right times of the day. Thereafter, you will be on the way to build a large Instagram following of the individuals interested in your products. The pivot to mastering your organic presence on Instagram is maximum engagement with your followers. However, how can you engage with your audience present on Instagram? You can try running contest or go behind the scenes to show your product development process. Or, you can even add your products directly to your Instagram stories and posts, which will give your followers a direct path to make a purchase, helping you boost your e-commerce store’s sales.
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Make it Seamless for Customers to Find the Products They Want
If your online store is designed poorly, then there are high chances of losing customers. But how does a poorly designed store exactly look?
Besides appearing to be unreliable and untrustworthy, your store could be – lacking a clear communication, have confusing navigation, or hard-to-read font.
Even when you improve the dimensions mentioned above, you could still be stuck in a few design mistakes such as putting many products on a page, imbalance between the text and visuals, etc. These are just a few of the numerous things that you must consider. And, if your overall theme is not converting well, try changing your theme. Your online store should look interactive, attractive and visit worthy.
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Embrace Personalization
Personalization is an effective marketing technique for driving online sales. Using the behavioral data, visitors are served personalized experiences according to their past preferences and actions.
You can also use ‘location’ as one of the factors while personalizing and creating an experience catered to the location of your customers.
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Leverage User-Generated Content
User generated content is an effective way to generate social proof. When your prospective customers would see that the people alike them are purchasing your products regularly, they will feel confident in making a purchase from your e-commerce store.
User generated content can take many forms. Even product reviews are a part of user generated content. The most effective type of UGC is – when your customers upload pictures of using your products.
Conclusion
These are a few of the many tactics you can use to boost your ecommerce store’s sales. Amidst all these things, do not miss out on the most important thing – choosing a reliable WooCommerce hosting. You can consider choosing Bluehost’s WooCommerce hosting, which is backed by powerful tools. With this, you’ll get fully customizable online store, free SSL and domain name, and secure payment gateways like Razorpay. So, if you want to offer your customers an uninterrupted and seamless experience, build your e-commerce store with Bluehost, and deploy the best marketing techniques.
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