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3 Benefits of VPS Hosting for Website SEO

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Before purchasing a hosting plan and moving ahead with creating your website, it is essential to analyze your website needs carefully. Otherwise, choosing an inappropriate hosting plan can land you in big trouble as it is one of the key foundational factors of your website.  Amongst all hosting options available, VPS Hosting has become a widely popular choice, especially for medium size to moderately large businesses. Because it comes at a lower cost than Dedicated Hosting and provides better security, speed, reliability, flexibility, and performance than Shared Hosting. And all these factors are critical to ensure good SEO performance and quality user experience of your website.  Your website’s SEO performance determines its search engine positioning. Hence, ensuring a good SEO score is important to improve your visibility across search engines and achieve a higher ranking.   Let us understand how can choosing VPS Hosting help in your website’s SEO: 

  • Robust security 

Using virtualization technology, VPS Hosting divides a server into various virtual servers having dedicated environments. Each virtual server has its unique IP address. You can install and configure various security features on your VPS Hosting as you have complete root access, thus, minimizing the risk of cyber-attacks. A cybersecurity breach not only harms the reputation of your company but also negatively impacts your website’s SEO. 

  • High uptime 

From an SEO perspective, a website that suffers frequent downtimes has a higher chance of experiencing a fall in its SERP rankings as it doesn’t provide a positive user experience. And Google prioritizes user experience over everything. Therefore, it is recommended to choose a hosting type that offers high uptime.  VPS Hosting is known to provide much higher uptime than other hosting types, especially Shared Hosting. Ensure that you purchase it from a reliable hosting provider that offers the maximum uptime possible. For example, Bluehost promises an impressive uptime of 99.9%.   Moreover, VPS Hosting’s architecture allows it to work without any interference from other websites, making it a reliable hosting solution. 

  • Improved loading times 

When it comes to achieving a better ranking in the search results, site loading plays a major role. If two websites provide similar site structure and content but one is faster than the other, the faster one will always rank better.  According to many studies, a website loading time of >3 seconds can drive away a large number of your potential clients. The hosting type you use is one of the factors that have a direct impact on your website loading time. Purchasing VPS Hosting from a reliable provider is certainly a step up from Shared Hosting because it offers faster loading time.   One of the common issues that people face with Shared Hosting is – if any of the websites hosted on that server consumes a lot of resources, it may slow down all the other websites hosted on that server. However, as we mentioned previously, in VPS Hosting you get a unique IP address, and the server ensures that your server’s allocated section is free of interference from other websites.   Additionally, many VPS Hosting service providers use SSD storage devices on their servers, which have comparatively higher read/write capability than typical HDD storage.  

Conclusion 

Undoubtedly, VPS Hosting is a suitable and cost-effective option for websites that aim for higher uptime, improved loading times and better security, and want to improve on the SEO scale.   All you need to do is assess your website needs carefully and choose the right VPS Hosting plan that meets your specific website requirements and helps you climb up SERP rankings. Bluehost offers multiple VPS Hosting plans that are built ground up using SSD storage. These plans are available across different price points and have a varied set of features. All of them come with multi-server management, access control, file management, advanced capabilities, and database management along with an enhanced control panel, domain privacy, SiteLock, free SSL certificate and 24/7 support.   So, without any further ado, choose and purchase the best VPS Hosting plan for yourself and start building your website today.  
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