Are you having trouble generating leads for your business?  

In marketing, lead generation is the process in which you attract and nurture potential prospects for your business with the intent of converting them to sales. The idea is to generate consumer interest in a specific product or service so that they finally take action on your website and convert. 

The process can be a tricky one and might demand a lot of time and effort. The good news, however, is that with a proper strategy, you can turn your website into a lead-generation machine.  

So let’s check out three best practices for a successful lead generation campaign in WordPress.

  1. Establish Trust

Do you know that most people start their buying journey with research? And in the process, if they don’t consider your business as a trustworthy one, they will immediately opt out of your website, let alone make a purchase. 

That’s why establishing trust with your users becomes one of the most essential steps of your lead generation process.  

But how do you do that? There are several ways to establish trust and build credibility for your business.  

One of them is by establishing yourself as a subject matter expert in your industry. You can do that by publishing valuable and interesting content on your blog that will help people solve their problems, answer their pain-points, conquer their fear and make their lives easier.  

By doing that consistently, you can let your users know that your blog is a credible source for finding helpful and valuable information. And as such, they will start coming back to your blog to find solutions to their problems. To ensure that they are the first ones to read your latest content, they might even be encouraged to subscribe to your blog by submitting their email address. 

When your users like your content, they might even want to explore your website to learn more about your business. So use this opportunity to display social proof of positive experiences of your existing users with your products or services.  

You can do that by adding client testimonials and user reviews to your website. To make things even more effective, you can display real-time notifications of your customers buying your product or service. This will promote trust, and your visitors will be encouraged to do the same. 

 If you don’t know how to add social proof to your website, try using TrustPulse. It’s a brilliant social proof WordPress plugin that can help you build trust and credibility for your business to boost your conversions.  

  1. Use Targeted Campaigns

Another very effective way of generating leads for your business is to create targeted campaigns for your website visitors.  

Targeted campaigns are helpful because it allows you to create personalized campaigns for your users based on their activity on your website. So instead of creating generic offers for all your users, you can now create more targeted campaigns for your visitors.  

By showing the right offers, deals, products, or services to the right user at the right time, you can not only create a successful lead generation campaign but can also see a massive boost in your conversions.  

If you aren’t sure how to create targeted campaigns for your business, OptinMonster is the answer for you. It’s a user-friendly and amazing product that can help you create different targeted campaigns for your website. Some of the campaigns you can create with this tool are –   

  • Geo-Location: Lets you personalize your offers by targeting users based on their physical location (perfect for local or regional offers). 
  • Onsite Retargeting: You can engage returning visitors by showing campaigns they’ve never seen before. 
  • Page-Level Targeting: Lets you display offers based on the content your users are currently reading. 
  • Device-Based Targeting: You can target users coming specifically from mobile, desktop, or tablet devices. 
  1. Run a Giveaway Contest

Have you ever run a giveaway contest? These contests are fun, engaging, and result-oriented. So why not add it to your lead generation strategy?  

People love winning amazing prizes. So if you tell them that they can register for the contest for free simply by entering their email addresses, they wouldn’t think twice before doing that. Just make sure that you announce a tempting prize for the contest.  

To make sure you get an adequate number of entries, make it essential for your participants to share the contest on their social media profiles. This will help you promote the giveaway and make it visible to more users. This will also encourage more people to enter the contest, and your email list will quickly start growing. 

Love the idea but not sure how to run the giveaway? Well, we have RafflePress to help you with that. It’s a user-friendly and intuitive drag-and-drop giveaway plugin for WordPress that helps you create stunning giveaways within minutes. The best thing about this plugin is that you don’t need any prior experience in using it. It’s super easy to setup for beginners as well as experienced professionals.  

Running a successful lead generation campaign can be challenging. But if you have the right tools and tricks, you don’t need any super-specialized skills to make your campaign a success. So try out these quick tips and let us know if you can achieve the desired results. 


Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

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