Starting an online business is an easy process, however, to keep it running and growing is a continuous process. You need to study your target audience and make changes from time to time in order to make sure you are providing products and services to suit your customers’ needs. One of the ways to do this is by tapping into website analytics.
Website analytics can help you understand how much time customers spend on your website, the links they click the most, the products they abandon in their carts, the number of times they visit your website, the purchase they make, and so on. Google Analytics is a popular way to set up website analytics, however, if you’re not well-versed in analyzing data or setting up the right processes it can become complicated. Nevertheless, there is always a solution.
If you’ve set up your online store using a WordPress backend, then you can easily install plugins and set up website analytics to understand your customer’s behavior. Here are three Google Analytics WordPress plugins that we recommend:
MonsterInsights is one of the most popular Google Analytics plugins for WordPress that helps you track the performance of your website effortlessly. This is a freemium plugin that comes with a built-in Google Analytics dashboard for your WordPress website, allowing you to analyze your data without logging into another platform. If you’re running an online store, then you can set up e-commerce tracking, affiliate links, WooCommerce tracking, custom dimensions and ad tracking, and much more.
Using this plugin, you can view the real-time stats of your website from the Google Analytics dashboard. As of now, this plugin is available in 30 languages and has over 3 million active users.
Analytify is another popular freemium Google Analytics dashboard plugin that simplifies Google Analytics for its users. After you integrate Google Analytics into your WordPress website using Analytify, you can view data for your entire website or an individual page and post that has been published. The free version of the plugin allows you to measure your page views, website visitors, top pages visited, location, and more. Whereas the premium version helps you understand your website visitors in more detail using campaign stats, ecommerce tracking and more.
This plugin is available in 2 languages and trusted by 60,000+ active users. If you’re a beginner, you can opt for the free version and can switch to the premium version when the need arises.
ExactMetrics helps you set up Google Analytics tracking features without coding or hiring a developer. This plugin provides in-depth and thorough reports to help you make data-driven decisions. ExactMetrics allows you to measure real-time statistics, ecommerce and WooCommerce tracking, file-download and outbound links tracking, email summaries, dual (Google Analytics 3 and 4) tracking, and much more.
This plugin is available in 34 languages and trusted by 900,000+ active users. If you’ve recently set up your online store you can opt for the free version and as your business grows switch to the premium version for a more in-depth analysis.
The choice of selecting one plugin out of the many options available, especially with similar features can be a challenge. And although the features offered might look the same the dashboard and management functions can help make a difference. One way of choosing the right plugin is to try out the free versions before deciding on the rest.
We hope this article helped you figure out the best Google Analytics WordPress plugins for your website.
For more information, head to the WordPress Tutorials page and browse through a large repository of helpful resources and blogs.