Choosing a web hosting for your website can be a daunting task, more so if you’re a newbie entrepreneur or blogger with no prior experience.  

A web hosting provider is more than server space for your website, it determines the success of your website in the long run. Some of the ways in which web hosting may affect your website is your website’s performance, engagement, traffic, profit, and so on.  

In this article, we’ll list down the 3 ways your website’s performance is affected by your chosen web hosting: 

1. Speed 

If you run an e-commerce website, your website loading speed is of utmost importance. According to research, 53% of online shoppers expect a website to load within 3 seconds or less. If your website loads slowly then it directly impacts your customers and their user experience leading to them abandoning your site.  

There could be several reasons that might result in slow website speed; however, the most common ones are installing too many plugins, unnecessary and redundant code, and the performance of your web server. Out of this, the performance of your web server aka your chosen web hosting can have a huge impact on your website’s performance.  

When choosing a web hosting service provider, make sure that you go through the technical specifications like RAM, CPU, etc. in detail, how much bandwidth is provided, is there an option for scalability once your website traffic increases drastically, and so on. If your web hosting provider offers all the above, then you can rest assured that your website won’t lag and load faster. 

2. Uptime 

Every moment counts, and every time your website is down i.e., every time your website is offline you lose your customers, your website traffic, and ultimately your sales.  

Choosing a web hosting provider that guarantees 99.9% uptime is important. However, it is important that you do not just blindly believe what’s mentioned on the product page of a web hosting provider. It is important to do research to verify this claim, read reviews and testimonials by customers, get in touch with the customer care to see the service offered, check a couple of sites that are hosted using your service provider. Once you’re satisfied you can go ahead.  

3. Security  

Irrespective of whether you run an online store or a personal website, website security is of utmost importance. Lack of website security can compromise your website and customer experience. 

Say, for instance, you run an online store that saves customer data and sensitive information like their passwords, card details, address, and so on. If your website is hacked then all this information becomes public. Not only is the customer compromised but also your website, and its reputation. Although at times this can be unavoidable, however, if you’ve taken the necessary steps to keep your website secure then in that case your customers won’t lose their trust in you. 

Some of the ways to increase the security of your website is to take regular backups, install an SSL certificate, scan your website for vulnerabilities on a regular basis, encrypt your website and login pages, and partner with trusted payment gateways.  

The Choice 

Your web hosting provider plays a significant role in driving engagement and traffic to your website, the right web hosting provider can enhance your website user-experience by offering quality products and services to improve your website. 

We at Bluehost, offer the right tools and services to boost your website’s presence with our WooCommerce Hosting viz. free SSL certificate, free domain name for a year, 99.9% uptime guarantee, 24/7 customer support, multiple add-ons, secure payment gateways, 100+ themes and plugins for added functionality and much more. 

So, what are you waiting build the website of your dreams today and enhance your website’s engagement and traffic. 

For more information and helpful reads, head to our WordPress Tutorials page.


H. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time digital marketing. She is presently a Content Marketeer at Newfold Digital (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading, watching foreign-language cinema and public speaking.

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