Blogging has become a prominent part of online marketing strategies as it helps brands increase brand awareness, build brand trust and loyalty, drive engagement and if done rightly, boost conversions and rankings. It helps drive qualified traffic to your website, organically (search traffic) as well as through other social media platforms.
Even if your current social game is strong and the sales funnel of your website is working well, your ecommerce store does need a blog. Continue reading to know the reasons.
Why Do You Need Blog for Your Ecommerce Store?
1. Develop your brand identity
One area where ecommerce stores without a blog section cannot compete with the online stores publishing content regularly is – building a strong digital brand identity and personality, which is essential to make your store stand out. Herein, nothing works better than writing blogs to share your story with your audience, talk about your products and services and more.
Many ecommerce website owners also use blogs to showcase themselves as industry experts. The blog posts can contain tricks that your target audience usually searches for, tutorials or the latest industry news.
2. Give people a reason to share
You can entice your customers by offering them a discount, giveaway, a contest and more. But how do you get them to share information about your ecommerce store and products with their family and friends? You can easily do that with blogging. Publishing helpful and relevant content increases the chances of people sharing your content across social media platforms.
Blogging can be used as a tool to engage with your customers on a regular basis and share content about your products instead of simply posting the products and asking people to buy. You can:
Tell a story – It could be about anything like industry-relevant inspirational stories, a story of how your business came to be, and others.
Post photos and videos – While your ecommerce website already contains the images of the products that you’re selling, the blogging section is an additional place where you can use the visuals to engage with your clients. You can talk about different methods of using a product, the benefits of using your product over others, and things that are not directly related to your product but are still relevant to your target audience.
For example, if your store sells pet supplies, you can share funny pet images and videos.
3. Free marketing platform that helps in SEO
Every ecommerce website owner invests both resources and time into driving increased traffic to the website. Writing blogs is one of the effective and free methods of doing so.
Adding a blog section to your ecommerce store will significantly increase the amount of content that your website contains. The more content you have on your website, the more your website will probably index, resulting in an increased number of prospective clients organically finding their way to your website. While you may choose to pay an amount to promote some of your blog posts, your posts may garner a continuous stream of organic traffic.
For the best results, you can infuse your blog content with trending keywords.
And once you start sharing new blog posts across your social media profiles, you can create more backlinks to your store, further boosting your ranking on SERPs.
4. Supports your social media campaigns and helps build an online community
Every blog post that you’ll create will have a unique URL that can be added to the relevant social media posts and linked back to other online marketing efforts. You can even add buttons to ‘share’ or ‘like’ your blog posts, which is an important part of widening your reach on social media. Also, have buttons on your blog and website that link back to your store’s social media profiles. This will help you achieve more followers and fans.
By allowing customers to comment on your blog posts, you can make them feel as if they’re a part of a larger online community. Just like social media, make sure you actively respond to all private messages and comments. You need not worry about spam or questionable comments being added as you can set up your blog in a way that allows you to approve all the outside comments before they finally go live.
Start blogging at your earliest convenience
By now, you must’ve understood that blogging is an activity by which you get paid off in the long run. Nonetheless, it is one of the best ways to build your clout, create better search visibility and a bigger social audience, expand your online presence, and build a loyal following of repeat customers, all at no additional cost.
The more you delay it, the more you’ll have to wait to see the results. So, give your ecommerce store a blog booster shot right away.
