Whether you run an offline business or an online store – marketing your business is the key to success. However, unlike offline businesses promoting and growing your online store is a different ball game altogether.
Once you’ve built your online store, you can promote it to expand your customer base. Growing your online store takes time, effort, and strategy. Irrespective of the type of online business you’re running, the right marketing strategy can attract new customers, retain existing customers, and boost your sales.
In this article, we will focus on some of the key aspects that can help you grow your online store. Along with this, we will also focus on how to grow your online store traffic and the marketing efforts needed to achieve the same. Let’s begin.
LOOK & FEEL
As much as your marketing strategy is important, it is worth noting that the user experience of your website is the first thing that you need to consider when building your online store.
An online store that’s easy to use and navigate can help customers find products with ease. Along with this, an intuitive website design can help improve the shopping experience, reduce cart abandonment, as well as, provide hassle-free payment options like RazorPay, Stripe, and more. If your customers are satisfied with their shopping experience, they are more likely to shop from you again. Apart from this, satisfied customers can, in turn, recommend others to visit your online store viz. positive reviews and ratings.
Now, that we’ve figured out what it takes for an online store to appeal to its potential customers – it is time to find those customers. With plenty of online businesses, the competition is fierce. Tapping the right resources to attract customers and traffic can help your online business grow. Here are some tried and tested tips that can help take your online store places.
PROMOTING YOUR ONLINE STORE
Depending on the type of audience you will need to customize your marketing strategy. Your customers can primarily be divided into two broad categories:
- Customers who are new and haven’t shopped on your online store earlier
- Customers who have visited your website and purchased products or at least subscribed to services
For the first set of customers, you need to concentrate on promoting your online store across search engines, so that your store is discoverable. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are part of this category.
Next, to connect to customers who already know about your online business, you can engage them via. social media, blogs, regular email communication and so on.
A successful business focuses on both set of customers – expanding your customers base while at the same time trying to retain your existing customers.
Let us look at ways you can drive traffic to your online store.
4 EFFECTIVE WAYS OF GROWING YOUR ONLINE STORE
- Building an email list
A strong email marketing strategy is important when promoting your online business. According to AWeber 2020 Small Business Marketing Email Marketing Statistics Report, 79% of small businesses said, ‘email marketing is important to their business strategy’.
However, the key is to send the right email to the right customer base. Your email list can be segregated into customers, prospective customers, subscribers of certain services, and so on. The content of each email will vary depending on your target audience, however, some things you can always include are – promotions, product launches, recent blog articles (if you run a blog), industry news, and much more.
Sending emails at regular intervals with engaging content can help promote your online store. Make sure you don’t send too many emails otherwise customers might mark it as spam.
There are several tools that can help you design an interactive email keeping your brand in mind. Creative Mail, pre-integrated with Bluehost’s online store is one such tool that helps you create eye-catching email campaigns for your customers. To simplify the process, you can design a welcome email kit, and follow-up emails that can be customized depending on launches and latest content releases.
- Social media marketing
A solid social presence is one of the easiest and most effective ways to grow your online store. Social media can boost your customer engagement, as well as, serve as a channel where your customers can interact with you directly via. likes, comments, share, and private message.
There are several social media channels viz. Facebook, Instagram, Twitter, YouTube, Pinterest, and more. Depending on the choice of your channel you can promote your online store content using interactive posts, stories, videos, how-to guides, and more. Boosting engagement and interacting with your followers directly helps in improving brand awareness and can promote your online store effectively.
Furthermore, you can partner with famous influencers and bloggers to boost the outreach of your online store.
- Content marketing
A well-planned and effective content marketing strategy can boost customer engagement. Moreover, it engages your customers to build a connection with your brand. This in turn can aid in convincing customers and provide a good impression of your online store.
Your content is not just what you post on your blog or social media but also on your website pages. Some of the pages where you can leverage content marketing are the About Us page, Contact Us page, Products/Services page, customer journey, customer service page, and more.
Some examples of incorporating content marketing include storytelling, articles on blogs, tutorials, how-to guides, product launches, landing page content, and any other helpful material that can engage your customers. Remember, your content should convince your customers and not sound pushy or overbearing.
- Optimize for SEO
SEO or Search Engine Optimization is another crucial aspect that can help your online store reach more potential customers. An SEO optimized site can boost your search engine rankings and increase your website traffic. However, you should remember that you do not include too many keywords that your online store loses credibility. The idea is to take advantage of SEO to optimize your website without compromising on the quality of your content.
Some things to keep in mind is the content on your page, meta title, and description. Long before the user lands on your site they will engage with the content displayed on the search engine. Make sure it is grammatically correct and provides accurate information in a precise and engaging manner.
Online stores built with Bluehost Online Store come with in-built SEO tools to optimize your site for SEO and help it rank better. Along with this, we also provide additional SEO guidance with our Blue Sky service to help you establish, manage, and grow your online store. To know more about the services we offer, please check out our professional services to help you grow your online business.
PROMOTE, GROW, AND SCALE
Starting your online store is the first step in your online business journey. There is no shortcut to success. Growing your online store takes time but with consistent efforts and planning, you can reach customers and scale your business. Lastly, it is important to be abreast of the latest trends in the industry and adjusting your marketing strategy to keep your customers happy with your store experience.
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