So, you have started your own web hosting business and are now in the midst of thinking about how you can take it to the market to create an audience, reach potential customers and generate profitability through different means and channels.  

But allow us to tell you that, despite so many companies in the web hosting space that sprout up year after year, only a select few web hosting firms are successful in the market and have the potential to attract new consumers by utilizing the right marketing tactics.  

Effective digital marketing strategies promote brand awareness, and online visibility, and hence generate higher revenue. But is there a method to this madness? Are there some interesting ideas that you can start off with right away? This article explores the same. Here are 6 interesting ideas that can help you market your web hosting business. 

 

  1. Find out what makes your business special

A statement that helps set apart your brand, product, or service from the competition is known as a unique selling proposition (USP). You may effectively express to potential clients the true reasons they should select your business over your closest rivals by developing an effective USP. 

Focusing on determining quantifiable advantages that matter to your audience will help you get the greatest outcomes. A differentiating feature may be, for instance, that you are over 50% less expensive than your rivals or that you promise 99.9% availability. 

Get your USP right, and you’ll quickly attract more clients and boost sales. 

 

  1. Use Search Engine Optimization (SEO)

A well-defined collection of practices known as search engine optimization are used to improve a website’s ranking in the SERPs. 

This free and natural approach to web hosting marketing aids in raising awareness, generating traffic, and increasing leads and conversions. 

There are several tried-and-true methods for raising your search engine rating. This involves setting up your blog pages so that search crawlers will find them more appealing. Additionally, we advise building a reliable, search-engine-friendly URL structure for your hosting website so that your pages are loaded quickly on your visitors’ mobiles and desktops. A part of this is choosing the right hosting provider who can get your uptime and speed at industry standards. Everyone usually starts their own website with a reliable shared hosting plan and scales gradually to VPS or dedicated hosting as the business grows. You can follow this path as well. 

 

  1. Start an Effective Email Marketing Campaign

The practice of advertising your company, goods, and services by email is known as email marketing. You may offer your top clients corporate newsletters, notices of impending deals, or even discount coupons. 

A fantastic approach to connecting with your audience is through email. It is predicted that 255 million people will be using email in the US by the end of 2020. 

Most likely, your ideal client is spending a lot of time in their email. Americans spend more than three hours a day checking their business email and more than two hours checking their email, according to the 2019 Adobe Email Usage Study. That amounts to five hours a day that you might spend promoting your web hosting company. 

Create a compelling subject line for each of your emails if you want them to stand out from the competition. Additionally, it’s a good idea to include high-quality photographs or images and, wherever you can, personalize your marketing emails. 

 

  1. Try a marketing webinar 

Webinars may not immediately come to mind as a way to market your web business. However, they can provide an opportunity to connect with a new audience and improve your reseller hosting business. For best results, your webinar should provide real value to attendees while promoting your business. For example, you can discuss techniques, best practices, or tips for starting a successful website. This will benefit your audience as you provide more opportunities to name your hosting service. 

 By sharing helpful tips and insights, you too can showcase your skills. This can lead to participants perceiving you as an expert in your field. It can also promote your reputation as a worthy business that always strives to bring value to your audience, beyond promoting your products and services. 

 

  1. Promote your website and social media 

Social media marketing is the process of using social media to interact with your target audience. You can use this channel to build your brand and promote your products and services. Social media is very important for building long-term relationships with your customers. Communicating with your audience can boost loyalty. They will be more likely to renew their hosting agreement than to switch to your competitors. 

 An active presence on social networks can also help improve your company’s reputation. Many consumers look for a company name before making a purchase decision. When they see evidence that you interact well with customers on social media, they can be more confident that you are a legitimate and trustworthy business. 

 

Conclusion 

Other things which are as important include having strong customer support to answer the queries of your customers, building a solid marketing funnel for customer acquisition, using paid marketing like affiliates, answering queries on forums and also using interesting CTA buttons on the website to engage and attract customers into the sales funnel. You can keep experimenting with these ideas and more to get the customer base you want and market your web hosting business to make it into a formidable brand.  

However, do remember one thing- marketing is not a one-time magic trick that will do everything for you in a whoosh. It needs investment in terms of money and hence it is important to set aside a budget for the same. Even if you are starting off, just start off with basic marketing that has a little cost or no cost and also set some for paid activities. This will allow you to understand what is working for your brand better at the moment.  

Here is hoping that you have understood this article and that you are ready to go into the market with ideas and positivity. Incase you have any doubts or queries, do let us know in the comments section below.  

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I am a WordPress enthusiast. I love to explore the wide world of web and blogging.

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