As an enterprising person in the digital marketing space, you may have experienced a lot of differences in the way brands want to see their digital growth. These brand custodians do have a sense of where to go and how to go. They also have agencies that help them achieve these results.
If you are starting out or if you have doubts concerning getting the right clients to provide service for SEO, having a good SEO pitch is something you should have in your arsenal. With this article, we would emphasize tips to improve your SEO pitch in a bid to get more clients. So, without further delay, here goes:
- Know your client’s personas
Who are you trying to reach where you can find them online?
Even if you think you know your company’s ideal customers, attending a human development exercise can open up new perspectives and opportunities that you never expected. We hope you have experience building character in your SEO work for clients.
Attending business conferences, exhibitions, and seminars to understand what your clients want can help you with understanding clients and their needs even better.
- Make sure your prices are consistent
Again, whether the rate is $1,000, $5,000, or $20,000, what you offer and the rate is affected. Your price should match the customer’s budget expectations and what is already offered in your market.
Make sure your competitive analysis includes options for your ideal client in their area, in their SEO niche (or real estate, SEO law firm,
Equally important, your work must be profitable to support your business. It seems obvious, but we often see people on forums and networking sites asking how to set their rates and what they should receive.
- Show results to show credibility
If you want your clients to take you seriously, you need to show the results of your SEO efforts in emails, landing page content, blog posts, and more. If there is no proof or result, start creating it.
Check the traffic you receive from other clients and create case studies. If you are running an effective link-building campaign, enter your URL on the Ahrefs website (or the tool you are using), take a screenshot of the recommendation section, add it to the site’s reviews page, and describe your goals and methods and the results of your campaign. Show a before and after to help your client see the difference your efforts have made.
- Explain the value of your offer
If your plan is a long to-do list, it’s time to revisit it from the perspective of the value you provide to this customer. The remembered value turns your strategy from individual spending into an investment in the customer.
Tell your clients what results are you trying to produce. What real value does your service provider to customers that they can understand – and how does that link to their immediate business goals? Where will you save them money directly or through the efficiency of your work, and where will you get additional income from?
All these aspects are necessary. This will make your presentations succinct and specific and you will come across as a service provider that has an eye for ROI and achieving business goals.
- Remember how to master your pitch
Keep in mind that a practical level SEO pitch achieves specific goals such as:
It provides the company with and motivates its achievements to show its potential.
It clearly and concisely describes each of your abilities and skills. It explains in detail what the work will involve, and a clear plan for implementing the SEO strategy.
It relies on empirical studies to prove that your team can do the job well. You can also divide your presentation into several parts and present it in a few different calls or recommendations to avoid overwhelming expectations and large messages at once.
The first call should focus on getting to know the company and the main goals of the potential customer. Offering free surveys is a powerful way to close. Use a follow-up call to advise the manager about possible plans and show how your company can help.
Conclusion
Here is hoping you have understood the tips you can focus on to grow your client base. If you want help from someone to manage SEO activities if your hands are full, you can also consult a managed SEO service provider.
In case you have any doubts, or queries, please share them in the comments section below.
