A good web design can empower your business and make it stand out. Therefore, you should prioritize website design for meeting customer expectations, building a strong brand identity, and enhancing your brand’s performance.
Moreover, today, as a website is every business’s face, it is essential to update it regularly according to the latest web design trends.
In this world of innovation, people love trendy things, be they web design, food, or fashion, making it a necessity to research and incorporate the latest web design trends. As these trends keep changing with time, the website features and design elements that were once innovative and modern may have become overdone, tired and cliched in recent years.
Therefore, we have compiled a list of some of the latest web design trends that must be kept in mind for the year 2023:
1. Animated cursors
One fun way of customizing your website’s UX (User Experience) is to innovatively design the way your users interact with your web elements, including their cursor. By modifying the cursor’s form or by implementing cursor-triggered animations, website visitors can have fun interacting with different on-click commands or scrolling behaviors. This 2023 web design trend will delight users with its unexpected subtlety.
2. Chatbots are more like ‘chatbuds’
A chatbot is a widely popular tool that has been around for a while and is expected to continue to be relevant in the year 2023 as well. As AI (Artificial Intelligence) and ML (Machine Learning) continue to get more sophisticated, chatbots are expected to become the norm for ‘personal shopping’ and customer service requests.
For example, if a customer lands on your website looking for phone support and the chatbot is aware that you have a free phone upgrade available for them, it can tell the customer about the upgrade. This will lead to a positive user experience while saving the business the customer support cost associated with talking live to a person.
3. Interactivity
Adding interactive sections to your website is one of the great ways to provide value for the visitors, learn about them, and get them to engage with the website.
Suppose you are a real estate agent, and you added a mortgage calculator to your website. Herein, you are offering value to your website visitors while learning more about them on the basis of the data being inputted into the calculator.
A few more examples of interactive marketing include contests, polls and surveys, and assessments like quizzes.
4. Voice optimizations
Companies have already started optimizing their websites for voice searches, and web design’s future is no different. You must optimize the content of your website for voice search if you want to rank well in the search results. Great search engine rankings help you funnel more qualified traffic to the website. If your website doesn’t rank in the top results, it is likely that you won’t see much organic traffic coming in and your well-designed website won’t be of much use.
With more and more users relying on voice technology like Alexa and Siri to search for things online, your website must use NPL (Natural Language Processing) to appeal to everyone – including the ones searching by voice.
5. Minimalism
Many companies are usually under the impression that more means better. However, the reality of this situation is – less is more. A minimalist design is one of the best ways to present your business to the audience, ensuring that you only present the most crucial information to the audience.
Though content makes it easy for visitors to dive into details, you may end up overwhelming your audience. Therefore, it is best to keep your information and design simple. Make all your information clear and try spacing it out, so that it does not make your website appear overcrowded.
You will have a website that looks cleaner, making it easy for your audience to navigate through and engage with the content.
6. Smart content loading
As your website grows, a resource-heavy website can be an easy pitfall to get stuck in.
Fortunately, you can use various technological advances to prevent heavy resources from impacting your website user experience.
Though it is a web design trend for the year 2023, smart content-loading features are not new to the world of web design. For ages, we’ve been seeing infinite scrolling as well as lazy loading on different social media platforms like Instagram, Twitter, and Meta (Facebook), and there is a reason for it. It helps your website load only what the visitor sees without wasting resources on content that may never be seen.
Many website visitors don’t even reach the webpage’s bottom. So why load that content and increase website load times? A better approach is to load the content as they begin scrolling down the page and get closer to it.
So, make it a point to implement at least one of these options on your website for gaining an edge over competitors and score high rankings for having a fast-loading website.
Conclusion
In 2023, you can expect to see more experimental and innovative web design trends to enhance engagement with visitors and improvise their experience (user experience). Therefore, it would be preferable to have creative web designs that engage with the visitors in a unique yet meaningful way and offer seamless navigation and accessibility.
You can even take support of Bluehost’s drag-and-drop WordPress website builder available for standard as well as ecommerce websites. It offers a wide range of features such as quick-start smart AI themes, 100+ free stock image library, mobile-responsive themes and more. Or you can even avail of our custom web design services and get an SEO-friendly, responsive WordPress website custom-made for your business.
