E-commerce buying is the trend now, people prefer to buy products and services from the comfort of their homes rather than going out to the stores and purchasing them, the advent and rise of digital age has also further spurred the use of e-commerce websites. Every seller who has a physical store generally has an online presence to reach the masses and not miss out on potential customers.
So, as we see, online shopping is big and important, and thus the e-commerce websites need to have an appealing design that captures the interest of the potential customers apart from being user-friendly and should not confuse the user. And the design aspect is so important in e-commerce websites, that if not paid attention to, you will lose clients even if you have the best products and services, as your website fails to keep the users on it for a long time.
Let us go through 6 of the essential elements of e-commerce website design:
- Clean design: A huge amount of success of your online store is dependent on the user friendliness of it. If the users find it easy to use, navigate and look for products on your online store, there are high chances that they will buy it from you. Try not to make your e-commerce website cluttered, make it neat, clean, and minimalistic as possible.
- High-quality images: Your product images are the first impression that the customer is going to get of your products and as we all know, first impressions last, thus you must post high-quality images of your products which are not pixelated and add more than one image from all angles, you could choose to add a 360-degree view of product as well.
- Easy checkout: Checkout process is another aspect of your website which you should focus and make it easier for the users to add products in the basket, check colour options or size and more importantly ask minimal customer information; if your check out page asks a whole lot of personal information of the buyer they might leave the website, hence strive to keep it simple and easy.
- Calls to Action (CTA): CTAs are there to lead the customers to buy the products but remember not to be pushy. CTAs are to be carefully and strategically placed on your website. Every page where your products are listed should have CTAs such as ‘Buy now’ or ‘Add to cart,’ which makes the buying process quicker for the customers.
- Reviews & Ratings: This is one of the most significant e-commerce website design elements to include on your website. Customers want to know how your products truly are. Reviews and ratings build trust and credibility and aid your customers when making a purchase on your website. Moreover, reviews & ratings can also act as recommendation to other customers while making a purchase. Along with individual product reviews and ratings, you can even include a testimonial section where users can drop in their comments about your shopping experience.
Pro Tip: You may wonder, what if there’s a negative review or testimonial – do I delete it? The answer is, no! If at all, you do receive negative feedback, reply to that comment in a positive manner, and work on addressing the issue so no other customer faces the said problem. - Customer Care Contact: Lastly and most importantly, if you’re running an e–commerce website chances are your customers at times might want to contact you – be it related to pre-purchase, post-purchase query or simply anything. A 24/7 customer helpline will help users get in touch with you easily. Depending on your feasibility, this can either have live chat, email, or telephone numbers listed for customers to get in touch with you. Also, make sure that your contact information isn’t hidden and easily visible to your customers.
Design for Success
As we have seen, just having the best products on online store will not make it successful, the store needs to have good and appealing design, and just by having a design which pleases the eyes also will not make the online store successful, it also needs to be user- friendly. Thus, what we mean to say is, that a successful online store needs to have the best products, a good user-friendly design and should be secure; only then can you see your business growing through your online store.
Now that you are clear about what all you can include in your e-commerce website design, it is time to build your e-commerce website. You can design your online store easily with WordPress powered WooCommerce Hosting and easily add products to your product catalogue, and with an eye-catching website theme, plugins for shipping, marketing and much more.
So, what are you waiting for? Build your e-commerce website today and include these design elements for seamless user experience and success!
In case you have any design-related queries, you can find solutions to them in our expert-curated guide – The Blueprint.
For more tips, head to our WordPress Tutorials page and if you’re new to WordPress, check out our Complete WordPress Guide that helps you build and grow WordPress websites.
