WordPress is one of the most popular content management systems. It powers  34% of websites on the Internet, has a 60.8% market share in the CMS market and is used for building over 500 sites on the Internet every day. Its popularity cannot be overstated and is largely down to its features

WordPress is an open-source content management system (CMS), which makes it easy for anyone to modify its software. Content creators and entrepreneurs all over the world prefer WordPress over any other content management system due to that fact. But it is just one of the many amazing benefits of using WordPress. 

Read on to know the other reasons why the WordPress CMS is so popular with anyone looking to launch a website.

1) A Reliable Content Platform

When WordPress was launched back in 2003, it won a special place among website owners, since the idea of a simple yet comprehensive content management system or blogging website did not exist. Soon after it came into existence, WordPress became the most sought-after platform for programmers, entrepreneurs, and even people with little-to-no technical knowledge of building and maintaining websites.  

2) Open Source

Since WordPress is an open-source software, you can download, install, and use it to make modifications to a website. You can create websites on WordPress to suit your unique needs. All you need is a domain name and web hosting to get started. With a few special plugins, you can also enhance your WordPress security. Moreover, you will only need a structural domain and a website to use the 2600+ themes and 31000+ plugins WordPress offers. 

3) Easy to Customise

Making a website on WordPress can often result in unique designs, owing to the many themes WordPress offers. The WordPress template system lets you implement a design quickly. You can choose from several free templates or opt for premium ones.  

Customisation on WordPress is simple to follow, and you can easily customize or modify something you want during website development. Also, the developers’ community on WordPress is always within your reach, so you can get assistance at any time. 

4) Themes and Plugins

There are many things your WordPress website can be capable of once you add plugins that are relevant. You can individually review each plugin displayed within a WordPress gallery and ensure that there are no suspicious practices that involve losing your data or having your website security compromised. You can take the help of plugins to enhance the security of your website and back up your data. 

A theme offered by WordPress is either a design or a layout for a front-end site. There are several themes you can choose from that would be freely available. Themes help you customise the look of your website according to your needs.

You can keep a track of when a plugin or theme was last updated. If it has been more than a year, go for another plugin. Extensive research will help you in gauging if the themes and plugins of your choice work well together.    

5) Community Support

WordPress has an extensive list of themes and plugins, and to work with them, you can take the help of a large online community. WordPress’s rich community support, handled by a community of enthusiasts, developers, bloggers, and designers, can help solve any problems you have.  

6) Secure Access

Since WordPress is a popular website-building and blogging platform, it’s natural that it may face online attacks. Fortunately, WordPress provides many plugins to keep the CMS and your website safe. WordPress security plugins are one of the most efficient options for securing your website, which makes this CMS the ideal choice. 

7) Accessibility and Versatility

The WordPress CMS is ideal for every type of website, including news portals, e-commerce websites, corporate pages, blogs, and others. It is also the best CMS for one-page or landing page websites. With WordPress’s existing themes, you can build a great website with amicable features to attract new customers. WordPress also offers an ideal user experience, which helps you earn and retain customers. The platform, additionally, allows everyday bloggers, website owners, and writers, to add and renew pages, as well as edit and update the content.


8) WordPress – an excellent CMS for SEO

SEO, which stands for “search engine optimization,” is the process of improving the visibility of your WordPress website. All website owners long for a ranking on the first page of major search engines, and WordPress can boost your ranking with its SEO-friendly functionality. You can also use WordPress to boost your websites. SEO tools can help you create relevant content, allowing your page to rank higher on the search engine results page. Owing to WordPress’s clean coding, search engines also start ranking your website higher on their search pages. The logical and responsive design of WordPress appeals to search engines and helps them effectively crawl the site for information. Web Crawler is a software that search engines use to discover publicly available webpages. When your website is crawled upon, search engines use the information on your website to determine where they should place it on the search engine results page, or when they should display your site as a result.


There are several benefits of choosing WordPress over other content management systems. Its features guide search engines through posts, pages and categories, helping them find the information they need to include in their database. WordPress is a reliable platform with a community that is always ready to help you. Moreover, its numerous themes and plugins make it extremely easy to customise a website. Power your website with this content management system, today.

For more information, head to our WordPress Category page. Please feel free to drop comments and questions below.


H. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time digital marketing. She is presently a Content Marketeer at Newfold Digital (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading, watching foreign-language cinema and public speaking.

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