As we have mentioned in our earlier article, how important it is for a business to have a website, today we will highlight how important it is to have not just a website but one that is effective for a successful business.  

With a zillion websites on the internet today; some well-known, some not, some brilliantly designed and some vaguely, how do you make yours stand out? How do you garner visitors and potential customers?  

However, before you start creating your website it is crucial to decide the platform. There are several ways of creating your website. You can choose the traditional way of purchasing web hosting and domain name to create a website from scratch, or if you can choose an online website builder with easy drag-and-drop features.  

Nonetheless, we at Bluehost believe we have the right experience to lay out some basic steps to be followed to make your website attractive and welcoming, let us take you through 9 effective tips: 

1. Plan what you expect your website to do 

Before you begin anything – Plan. You should clearly know what you expect your website to do. Do you want to sell products on it, do you want to generate leads, attract a specific audience or just share information on your products and services. The purpose of putting up a website should be clear and that will help you build a fool-proof plan and make the following steps easier to devise.  

2. Getting the right and apt domain 

Choosing the right domain is the most crucial part of designing your website. It is the digital address for your business and just like your physical business address, if tried to change later you could end up losing some customers. Hence, take time to think before registering your domain 

Here are 4 things that you should consider before registering a domain name:  

  • Brandable: The domain will be the face of your business in the form of a URL, and it should represent your brand. It is advisable to keep it simple with just your brand name or niche
     
  • Memorable: No one will visit your website if they cannot remember it. Strive to keep the domain short, simple and easy to remember like www.yourbrandname.com
     
  • Easy to spell: Avoid using hyphens, double letters, numbers or a different spelling than in your brand name which will only lead to confusion and difficulty for your customers in finding your website
     
  • Select the right TLD: Choosing  a unique TLD is not always the right way to go, it may seem very tempting to choose something very catchy to extend your domain, but it should suit your niche. There are several domain extensions that work well viz. .com, .in, .co, .co.in, .xyz, .biz, and much more.   

 

3. Secure and reliable web hosting service 

Having a good web hosting service is essential for your brand to deliver quality service to your clients. A good web hosting service serves you with consistent speed, secure servers, content and prompt support.  

We at Bluehost offer different web hosting solutions right from Shared Hosting to WordPress Hosting to Dedicated Servers. Depending on the type and traffic of your business you can choose the web hosting of your choice. On the other hand, if you’ve built your website with the Bluehost Website Builder, you need not purchase hosting additionally as it comes pre-integrated with WordPress Hosting.  

4. Mobile optimised 

With most people spending hours and hours on their phones and tablets, it is essential that your website offers user-friendly mobile experience. In case your website isn’t mobile responsive potential customers landing on your website from their phones, would leave quickly when they find it difficult to read or browse. Mobile optimisation or responsiveness even increases your SEO rankings.  

5. Engaging user interface and design 

Your website needs to look appealing with beautiful graphics, legible fonts, soothing colours and so on. It should have a hassle-free navigation system wherein users can move through pages easily. Customers have a short attention span and hence you need to keep them engaged. This, in turn, could help in customer conversion.  

6. Describe your business clearly 

Your website should have a clear description of your business on the home page with prominent homepage banners and introduction texts. The ‘About Us’ can help customers know more about you.   

7. Quality content 

Quantity of content is important, but the quality of content is equally, if not more, vital for the popularity of your website. This is especially crucial if you’re running a dedicated blog on your business website. Your content needs to be valuable and fresh so it can even get picked up in search engine results and that will make people come back to your website over and over.  

8. Search Engine Optimisation (SEO) 

SEO involves optimising the searchability of your websites. It includes technical skills such as page titles, meta tags and alt tags, it also includes the content. As great keyword-rich content will be shared, search engines will notice it as popular, and your SEO optimised website will be easily available in their search results.  

9. Keep your website updated and maintained 

If you expect visitors to visit your website again and again, it is also essential that they do not find any outdated content on it. You are required to take out any outdated and obsolete information promptly and regularly update it. Keep checking your website’s performance and visitors with various monitor tools such as Google Analytics, you may also set up web maintenance plans to run security scans and take backups on a timely basis. Along with this, it is equally important to keep your plugins and themes updated.  

Get a Website Builder to Create Your Website   

Creating a website can surely be a tough job, especially if you’re a beginner. Building your website using a website builder can save you the time and hassle of searching for the right web hosting, learning design, finding themes, and so on.  

Using a website builder, it is simple to create a professional, brandable, and responsive website with easy drag-and-drop features. With the Bluehost Website Builder, you can easily create and launch your website seamlessly 

If you want to build a WordPress website, there’s no better place than Bluehost! Recommended by WordPress itself, Bluehost understands your needs and helps you get online, grow and do more. Ready to create your WordPress website?  For more tips and help, head to the WordPress Tutorials page.   

Author

H. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time digital marketing. She is presently a Content Marketeer at Newfold Digital (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading, watching foreign-language cinema and public speaking.

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