A website’s landing pages are critical to the success of lead-generation efforts. These are standalone web pages potential customers can land on when they click through from an ad, email, or any other digital location.
A thoughtfully designed landing page targets a certain segment of the audience. For example, a PPC (Pay-Per-Click) ad promoting a webinar on ‘Google Updates’ would majorly target SEO (Search Engine Optimization) professionals and web developers.
You can even build landing pages that allow your visitors to download your content offerings (whitepapers, webinars, ebooks, etc.) or redeem marketing offers like demos, free trials, or coupons for your product.
Ideally, the main aim of these landing pages is to offer the visitors something valuable and convert a higher percentage of them into sales while capturing the information about who they are and what they have converted on.
However, creating these landing pages from scratch and without any support can be challenging and time-consuming. To make the process easier and create high-converting landing pages, you can install an appropriate WordPress landing page plugin.
In this article, we have compiled the popular landing page plugins to help you grow your business online.
List of Best Landing Page Plugins to Grow Business Online
1. Thrive Architect
Thrive Architect, a popular WordPress landing page plugin, is perfect for creating conversion-focused landing pages and other funnel pages.
You get a drag & drop page editor with all the conversion-focused page elements like testimonials, pricing tables, contact forms, mobile-responsive tables, and call-to-action buttons and advanced control over mobile responsiveness. The visual editor is easy-to-use and front-end style, meaning, you can visualize the page as you build it.
Also, you can add the email sign-up form to your landing page and connect the form to popular email marketing services like Mailchimp.
2. OptimizePress 3.0
OptimizePress is a purpose-driven landing page plugin that powers your entire sales funnel. It focuses completely on creating high-converting landing pages that get you email subscribers, leads and customers.
The plugin’s version 3.0 has been rebuilt and is now one of the refined drag & drop editors. The new editor is named “The Lightning Builder” and the name is certainly well deserved.
They have a new range of landing page templates including long-form sales pages, squeeze pages, lead capture pages, thank you pages, webinar pages, video landing pages and more. Besides these, there are some templates designed in sets to help you maintain consistency across your sales funnel.
Moreover, a WordPress theme focused on lead generation is also included and with some of the plans, you get access to a funnel builder or checkout builder. With the funnel builder, you can build sales funnel from scratch or the pre-built templates. And then you can dig into analytics and run A/B tests on the funnel pages for boosting conversions.
Elementor is another widely preferred WordPress page builder plugin that can be used for product pages, landing pages and marketing funnels. It has a great drag & drop editor that can be used to make custom page layouts.
One of the reasons underlying Elementor’s popularity is its free version, which offers limitless design possibilities. However, if you are looking for more professional tools that can speed up your workflow and allow you to edit multiple aspects of your website, you can go for Elementor Pro which offers features like:
- Custom Fonts and Adobe Typekit
- Motion Effects and Mouse Effects
- Slides and Carousels
- Popup Builder
- Social Proof Widgets
- Call to Action Widgets
Avada has all the tools and features needed to create an elegant and professional look for your website. It has an exhaustive library of creative design elements and a single-post layout builder that you can use for creating aesthetically engaging and pleasing landing pages.
Moreover, if you want to share detailed customer testimonials with your visitors or showcase a product in action on your web page, you can choose any of the several pre-built templates available.
Avada even allows you to customize your 404 error pages. So, even when your website visitors stumble upon a page that doesn’t exist anymore or is under construction, they will be greeted with a personalized message, encouraging them to continue browsing your website rather than abandoning it.
Boost conversions with customized landing pages
All the WordPress plugins mentioned above are intuitive, fast, and easy to use, making them top-notch options for creating and implementing the landing page(s) of your website. You can choose any of them depending on the type of landing page you want to create and the features and functionalities you need.
We hope this blog helped you find the right WordPress landing page plugin for your website.