A good content strategy that has blogs and articles with a unique and fresh perspective on topics usually excites readers. But in order to pull those readers organically on a platform like Google, it takes a simple and effective keyword strategy and optimization process. Every user who searches for information wants to find something that is relevant to his/her search query and this is where proper optimization of content as one of the SEO factors comes into play.
With this article, we will tell you how you can optimize your blog’s content for search engines so that you rank better, have more readers/viewers, and eventually repeat audiences.
- Categorize your target audience properly
With your marketing or blog’s objectives, the first thing you ought to do is understand who you are blogging for. Because in today’s day and age, the consumer is the product. It is the consumer that relates to content and makes a decision based on the information you give. But here is the thing- your consumer could be in different stages of their lives or have had different experiences with a product or products. In most cases, people follow the AIDA (Awareness Interest Desire Action) model to categorize the buying stage of an audience. Well, we think that is passe. You should look at the T-C-S-C-B-E-A (Trigger, Consider, Search, Choose, Buy, Experience, Advocate) because this helps you to better break down an audience based on consumer-buying stages and write blogs and find keywords accordingly.
So, in all ensure that you have made the right categories for your target audience so that you have customized content and keyword buckets for them.
- Do a deep dive with keyword research
If you have made the categorization of your target audience, doing keyword research and keeping these categories in mind will be much easier. Put yourself into the shoes of any of these categories and think of what search terms each stage must be putting on Google to find information. Once you do that, put the same keywords on a keyword research tool, free tool would be Google Keyword Planner or if you are using a paid tool, look at ahrefs, SEMrush or if you are working with a Managed SEO provider, nothing like it because they will help you with the best ones by leveraging their expertise in this subject matter. Once that is done, place the keywords that you have found contextually within your content. Some prefer writing the blog after the keywords are found and that practice too is fine. But if you have found keywords, ensure that the keyword is not stuffed into a line or a sentence or anywhere in your blog. For instance, a good example would be, for a keyword like ‘ buy red roses’ your sentence can be something like- ‘If you want to buy red roses, you can look for a dealer who is listed by ..’ as opposed to ‘Buy red roses because if you buy red roses you will experience delight and buying red roses can also ..’. Hope you got the drift.
Also, choose relevant keywords with a good volume. At times the volume could be more than 1,500 so consider them also but don’t throw away long-tail keywords or even low volume keywords with 50 or 80 volumes since they can also pull traffic to your blog.
- Write interesting titles and meta descriptions
The title of your blog post is the first element a reader will see when they find your article, and it has a huge impact on whether they click or continue scrolling. An impressive title uses data, asks questions, or leads with curiosity to arouse the reader’s interest.
Elements of an attractive title include strength, emotional, unusual, and common words. In the right proportions, these kinds of words in the blog title will grab the attention of your readers and keep them on the page. Ensure that the meta description you write for your blog for SEO optimization has keywords as well as some of the elements from your title to make it interesting and unique.
This will take care of more than 75% of your blog optimization process. However, you can do more and reach the optimum level with these steps too-
- Add visuals because search engines pick visuals too. Google crawls not just text but images and if your images are well done and stunning then a good chance that they will appear in a snippet which can lead to more clicks.
- Leverage the power of rich snippets and schema tags. Ensure that the information you are giving can be schema-fied if possible. Google pulls up data entered in a rich format, even if it is a blog.
- Focus on reader experience. Ensure that the blog is worthy of a full read.
- Have interesting CTA buttons. If you want your blogs to be read from your audience’s mailbox, write something like ‘Want some more of this?’ instead of the boring ‘Subscribe to us’ CTA.
Here is hoping you have understood how to optimize blog content for search engines. If you have anything to share with us or have any comments as feedback, please do the same in the section below.