Web hosting is a niche wherein many affiliates, influencers write whatever they want to earn their commissions from brands. Some are highly professional, but today we find many of them saying things for the sake of saying things without really experiencing them. For instance, many write about 99.9% uptime when those web hosting brands are far from it.
If you come to think of it, these factors, uptime being one of them, is essential when it comes to SEO. Which is why, it is important that web hosting and the choice of its type are very crucial in selection when you need a website. Dedicated hosting for ages has been one of the top picks when it comes to hosting websites that need complete control and commitment of resources. Hence, it is chosen by website owners who need hight performance and security for their website as well as speed and uptime.
Dedicated servers are a go to option for websites that focus on SEO. But how does it affect SEO? With this article, we will try to focus on the same.
How does Web Hosting affect SEO?
1. Dedicated servers provide consistent and high uptime
Uptime is a big factor for search engine users. Searching on Google and clicking on results to find pages that don’t load because the site is down due to support, hosting, or other issues can be frustrating.
Not choosing a web server that has uptime less than 99% can affect your search rankings and may even be permanently removed from the rankings.
A high quality dedicated server can significantly improve access and provide hosting to website owners who are more focused on website performance. Hence, hosting quality is an important factor. People who regularly spend large sums of money each month may be having a better time than those who spend limited amounts by compromising on quality of hosting. By choosing a quality hosting provider, with a good dedicated hosting plan, can ultimately benefit users in the long run.
2. They provide fantastic page load time
Page load times are important. Some websites load faster than others and compete for a high SEO score. It is completely unrealistic to expect a website that does not load quickly to be ranking high, for instance in top 3 or 5 spots if it has slow page load time. With a dedicated server’s resources focused to empower your website’s speed, pages can load faster and even so if the data center network is strong.
If your website is small and doesn’t require complex applications or anything of that sort, then there is no need to go for a dedicated hosting plan. But if your website is competing with other players in the market for lead generation, traffic and sales conversion, then dedicated servers are the best solution for your website from an SEO angle.
3. Search for geographic destinations by location
For top-level domains such as .com or .net, the site’s servers provide clues to the location and geographic location of your website.
If someone searches for “Punjabi restaurants” in Delhi, India, Google will likely return results for restaurants in Delhi, India from locations in or around Delhi. For users hosting sites in Mumbai, when users search for “Punjabi Restaurants”, all the restaurants in Mumbai will be found on Google even if your site is for restaurants in Delhi.
Basic fundamental here is that Google will show you information for websites in or around your location. With shared hosting, you are always restricted to places you don’t want to go. However, dedicated server hosting usually offers details when choosing a location so that you can host one that is closest to your target audience.
Conclusion
Here is hoping that you have understood how dedicated servers have an advantage when it comes to performance based and SEO oriented websites. With this, we are sure that your selection of type of hosting for your website becomes much easier. In case of any comments or feedback please feel free to share the same with us in the section below.
