WordPress is one of the most popular content management systems (CMS)across the world. It is an open-source CMS which enables people with minimal coding knowledge to get a website online and running quickly. Its easy-to-use interface makes it seamless for anyone to learn how to build as well as update a website.  

While WordPress started as a blogging platform, today, it has grown into a platform capable of hosting websites attracting heavy traffic, including ecommerce stores and media organizations. Keeping this in mind, people wonder how they can scale their website besides ensuring a great user experience as traffic increases.  

What Does Scalability Mean? 

WordPress is a platform for enterprise websites of any size. In addition to being secure, it is extremely scalable and able to serve thousands of logged-in users at a time. WordPress scalability is the ability to increase the platform’s resources currently available so that the website is able to serve more visitors and provide a better and faster experience.

Factors that influence the scalability of WordPress are –  

  • Hosting – the type of host you use and the amount of hosting resources available to you will be the biggest factors that will influence the way you scale your website 
  • Code – the websites designed to scale should have a sleek code as it provides a better and faster user experience 
  • Content delivery – Using a CDN (Content Delivery Network) will help you prevent sluggish websites, ultimately, speeding up your website 
  • Website architecture – Choosing an elastic website architecture will help you in ensuring maximum uptime  
  • Integrations – if you are using API on your website, your website will mostly be limited by this resource. 

The good news is – WordPress websites are not limited in any way, therefore, every website is scalable, provided it is built and designed in the right way.  

How to Figure Out If Your Website Is Scalable? 

If you want to increase the traffic to your website, you need to ensure that that your website is up to the task. The foremost step is to check the speed of your website. For this, you can use resources like Google PageSpeed Insights and get a closer look at the things happening behind the scenes. You can also look at your current WordPress hosting provider to check if you are on a high-performing hosting plan for your needs.  

If you guarantee maximum uptime and minimize the risk of the user landing on a broken website, then using an elastic load balancer’s setup and mirroring your website will help. This would create multiple iterations of your website, which will be hosted in different server locations. Whenever a user lands on the website, the load balancer will select the fastest server option for delivering the content. Even in the case when your server is down, your website would not be interrupted.  

What If Your Website Is Not Scalable? 

If you have built your website on WordPress and using a reliable WordPress hosting, your website will always be scalable. In the WordPress architecture, as there is nothing to hold you back, it might be a case of migrating to a new website host, updating your theme, or getting rid of sluggish API if you are unable to scale your website. 

If you have a large website, such as an e-commerce website with lots of categories and products, then it is essential for you to ensure that your website’s database is up to task. Moreover, the database is responsible for storing information and making it accessible to the website users. Usually, WordPress website users use a database management system called MySQL. Keeping this streamlined and updated will also help you ensure that your website is scalable. 

Wrapping up 

WordPress websites are easily scalable if you select the right resources. Moreover, if you want to grow your e-commerce store’s traffic rapidly, focus on getting the right website architecture and hosting. Bluehost offers reliable WordPress hosting and offers a multitude of benefits such as free domain for 1 year, easy to use intuitive website builder, free SSL certificate, CDN and caching, 24/7 support and much more. Be it an online store or website, we have got a plan that would fit perfectly with your needs.  




I am a WordPress enthusiast. I love to explore the wide world of web and blogging.

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