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How to Customize your B2B Ecommerce Store with WooCommerce

Home Blog Blogging How to Customize your B2B Ecommerce Store with WooCommerce
An ecommerce store allows you to sell products and services online. While the most common type of ecommerce store we know of are online stores that sell directly to customers or B2C, the B2B ecommerce market is also huge and thriving.   A B2B ecommerce store is one where businesses sell to businesses.   So if your ecommerce store sells to suppliers, wholesalers, distributors, retailers, resellers or any platform or organization that is not the end user (customer) – you are a B2B ecommerce store.   A recent industry research states that from 2021 to 2028 the global B2B ecommerce market presence is expected to grow at 18.7% annually.   WooCommerce has become one of the most popular platforms to build and grow an ecommerce store. Being an open source, and free WordPress plugin it allows users to easily build a fully customized ecommerce store.   So how does WooCommerce power a B2B ecommerce store? How can you build a fully customized, fast, secure and reliable online store for the B2B online marketplace?  From payment gateways to order management, from shopping carts to landing pages – WooCommerce understands the specific needs of a B2B online store. There are numerous plugins, free and paid, that allow B2B business owners to build, run and manage a successful online store.  

WooCommerce for B2B Ecommerce Stores – Benefits, Customization & More 

When you own and run a B2B ecommerce store your needs are different from websites directly selling to customers. With WooCommerce you can easily leverage many benefits that are typical and necessary to a B2B online store.

Here are some notable benefits: 

  • Easy integration with third-party apps as well as plugins and extensions that make B2B websites more efficient.  
  • Regular updates, bug fixes and solutions specifically built for B2B. 
  • Easy access to additional support, resources, tips and answers from the WordPress community. 
  • Agile B2B specific features like website navigation, tax settings, multiple payment options, representation of sales, trends and profits, and many more. 
That’s not all! WooCommerce understands challenges specific to B2B ecommerce stores. One big challenge is keeping wholesale rates confidential or hidden from the general public as this could lead to losses by disrupting the retail chain. WooCommerce gives you the option to add plugins that can hide confidential information from the B2C audience.  

How do you customize your B2B ecommerce store with WooCommerce? 

Website purchase flow 

For a B2B online store, you need a very well-planned, thorough, yet simple purchase flow. For example, buying a single product on a B2C website is a pretty direct flow, however, bulk orders or customer details in the case of a B2B purchase are slightly more complex. Use plugins that allow you to simplify, yet make a tight purchase flow 

Checkout process 

The checkout process is a critical make or break point for all kinds of ecommerce websites. However, for a B2B ecommerce store, this becomes an even more critical point because of the many options available for B2B customers. For example, purchase limit approvals, buyer-specific pricing, contract purchasing, ACH payments etc. Additionally, shipping, tax and delivery information is more critical for B2B websites as compared to customers buying directly from brands. Think about the key points that your B2B website checkout process must include and highlight. These may be industry or country-specific needs as well.  

After-sales service 

Getting a new customer is not that difficult, keeping them and making sure they keep coming back to do business with you is the goal. So while it’s important you make it easy for people to do business with you, you also need to focus on after-sales services to ensure complete satisfaction. Order tracking, product quotes, invoices, etc are some of the key elements that build trust and loyalty for a business. You can integrate plugins with WooCommerce to make every step of this after-sales service more effective.  

Visibility settings 

WooCommerce offers you the option to manage your website visibility. If you own both a B2C and a B2B ecommerce store, you can hide price and product information for your B2B store from B2C customers. This also allows you to sell different things to your B2B customers from your B2C customers, sell at different rates, or hide stock information for B2B and B2C customers.  

Get more from your B2B ecommerce store powered by WooCommerce 

WooCommerce empowers B2B websites to sell more and do more. You can easily customize your website in a way that is best suited for your business needs, makes it easier for your customers to do business with you, and personalize their experience.   For more information, tips and ideas head to the WordPress Tutorials page.  
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