In the next two years, the Indian e-commerce industry is anticipated to grow by around 84%. And, if you want to be a part of this growth story, it wouldn’t be wise to overlook the power of search engine optimization of your e-commerce website as around 38% of e-commerce stores’ traffic comes from search engines themselves.
As keyword research is the first step to search engine optimization, it is very important to perform extensive SEO keyword research and find the right keywords for your e-commerce store. Continue reading to know the reasons underlying its importance.
Why is Keyword Research Important for Your E-Commerce Store?
As of a 2020 survey, India alone has 150 million+ online shoppers. When these people search for any product or services online, search engines like Google display a few pages out of hundreds or thousands of pages. This selection of pages is based on a number of factors, and relevancy is one of the key factors.
Suppose you do not include relevant SEO keywords and phrases in your e-commerce content (description, metadata, product title, etc.). In such a case, search engines will not pick your products as they won’t be able to relate them with the customers’ queries. As a result, your e-commerce website will perhaps lose the chance of showing up on the top search results.
Moreover, your customers won’t be able to find your products through product research on your website as well if you do not add phrases/keywords they use while searching for specific services/products. Therefore, conducting keyword research is important for your e-commerce website’s success. Without it, you won’t be able to optimize your e-commerce website.
4 Ways of Finding Relevant Keywords for Your E-commerce Store
Prima facie, keyword research for your e-commerce store might seem to be an overwhelming task, however, the following four steps will help you find the relevant SEO keywords:
- Brainstorm to Curate an Initial List of Keywords
You can start with creating a list of keywords for your e-commerce store. Work along with your team members to brainstorm and write key phrases and words each of you may use to find the products that your business sells without typing in your brand’s name. Here, the main objective is to prepare a complete list of possible SEO keywords and phrases that your customers may use for finding your business or products online.
You can begin with short keywords (having 2-3 words) and later move to long-tail keywords ( having 4+ words).
- Keyword Research with Google Keyword Planner
Once you have shortlisted the keywords, you can refine your initial list of SEO keywords/phrases with Google Keyword Planner. It will help you in:
- Finding the SEO keywords that people use to search for your or like your business
- Analyzing search volume forecasts for knowing how your shortlisted keywords/phrases can perform in the future. Google Keyword Planner would allow you to find the keywords in two ways – one is starting with finding new and relevant keywords and the other one is starting with Google Keyword Planner, as we have shown above. You can use either of them
Considering competition and search volume, you can use tools like Google Keyword Planner to work on your initial keyword list to find the best and top-ranking SEO keywords which represent your business accurately. Here are a few more keyword research tools that you can try:
- SEMrush
- KWFinder
- Ubersuggest
- Ahrefs’ Keyword Explorer
- Focus on Relevance
While reviewing your keyword list, it is essential to focus on relevance. You can discover many SEO keywords on which you can rank easily. But, if the keywords are irrelevant to your business, there is no use of including them in your list. So, discard the irrelevant keywords from your list as 16 qualified leads will be much better than 100 visitors who may not buy anything from your store and leave your website within a few seconds.
- Conduct Competitive Research
Tracking your competitors’ activities can be a seamless yet efficient way of finding the SEO keywords for your e-commerce store, wherein, you won’t even have to spend much effort and time. Here are a few steps to perform competitive research to find profitable keywords for your e-commerce store:
- Type your target keyword in the search engine
- Curate a list of the top 15 e-commerce websites similar to yours
- Use SEO tools to explore the keywords for which these websites are ranking and pick the keywords relevant to your business
Spend Good Time on Finding the Most Relevant Keywords
The e-commerce industry is snowballing across the world. If you are looking forward to carving a niche for your e-commerce store, you need to find the right and most relevant SEO keywords to enhance the visibility of your e-commerce store on SERPs. The strategies and tips that we have mentioned above can put you in the right direction for discovering profitable SEO keywords for your e-commerce business.
If you are still in the planning stage of starting your e-commerce business and want to accelerate the process while minimizing the technical complications, explore e-commerce website builder.
For more tips, head to our WordPress Tutorials page and if you’re new to WordPress, check out our Complete WordPress Guide that helps you build and grow WordPress websites.
