Taking your business online by starting your e-commerce website can be a profitable venture. However, this is true only if you have customers visiting your website and making a purchase.
Herein lies the challenge of finding new customers. If you do not market your website well, chances are your website will fail to grow eventually resulting in a loss of revenue. Nevertheless, with the right e-commerce marketing strategy you can make your website be found.
Here are our top 5 marketing ideas to market your e-commerce website.
- SEO strategy
SEO aka Search Engine Optimization is one of the most important aspects of your e-commerce website’s marketing plan. An optimized and clean SEO strategy helps in boosting your search engine ranking leading to improved traffic and lead generation on your website.
Some of the ways you can incorporate SEO is by developing keyword-rich content that is catered specifically to your business niche. You can include SEO keywords in your blog posts, website content, Ad campaigns, product meta descriptions, titles, page URLs, on your social media content, and much more. Basically, anywhere and everywhere content is used.
Apart from content, your SEO strategy should also focus on optimized page-loading speed, active backlinking, a mobile responsive website design, on-page SEO, off-page SEO, and local SEO to tap into your website’s local market.
Some of the popular SEO keyword tools include Ahref, Moz, Google keyword tool, and more.
- Social Media Presence
Gone are the days of Myspace and Orkut when social media was all about just connecting to friends. In recent years social media has grown tremendously with the emergence of giants like Facebook, Instagram, Twitter, Tik Tok, and more.
Building a social media presence enables you to connect with your customers on a direct basis and helps them in knowing your business and products closely. Moreover, an active social media presence can help build and expand your customer base thereby increasing the chances of your e-commerce website being marketed more.
However, it is worth mentioning that just creating your social media accounts and not interacting with your followers can work against you as opposed to in favor. Some of the ways of keeping your followers engaged are by posting content related to your products, customer testimonials, Instagram stories and reels, YouTube videos, polls, just a regular website update, and much more. All you need is to be a little creative and spend some time in building your social media presence.
Moreover, you can even connect with social media influencers and bloggers who review products of your niche so that they too can market your products after reviewing them.
- Create a Blog
A blog is one of the most underrated ways of marketing your e-commerce website. However, blogging is a cost-effective and popular way to capture your target audience.
You can write content ranging from industry news to product launches or any thought leadership content. The idea is to engage the reader by talking about your product and its advantages, and hopefully, some of them might eventually turn into customers. The idea is to build a repository of content, which would also help in improving your website’s SEO.
- Use Promotions
Who doesn’t love discounts? I do and chances are you too love them. Using promotional activities is a sure-shot way of attracting users and converting them into customers.
Some of the promotional activities could be a ‘Birthday Discount’, a new customer discount offer, a sale on account of a public holiday, or on general sale days, and much more. You can notify your customers about the upcoming sales/promos via emails, social media, and by updating the content on your website.
- List your Website on Business Directories
If you have a new e-commerce website, then listing it on a leading business directory page can help your website be found by several customers.
A business directory can list your website depending on its niche, location, and/or category. This can help you to promote your business better. Think of Business Directory websites as the modern Yellow Pages.
Some of the popular business directories are Google My Business, Facebook, LinkedIn Company Directory, Apple Maps, Yelp, Yahoo Local, and more.
Build Your Marketing Strategy
Building your marketing strategy can take time and effort, however, once your plan is set in motion it is bound to reap benefits.
Also, make sure that you keep on changing and revising your strategy every quarter or at least a year – that is to say, keep up with the latest market trends and how your customers react to your chosen strategy.
So, what are you waiting for? Go launch your e-commerce website and start developing an e-commerce marketing strategy to promote it and increase your customer base.
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