Building a website needs a lot of planning and preparation. Once you cross all the initial steps including buying a domain name suitable to your business, the next thing is to design your website. Along with that, you also have to take care of a major part – the responsiveness of the site. What is website responsiveness and how does a mobile website contribute to the growth of your business? Let us see.
What is website responsiveness?
Website responsiveness can be explained in a simple way as a characteristic of a website to fit and change properly according to the screen size of any device. It is not necessary that a user should load a website from a personal computer or laptop. The website can also be accessed on a smartphone or tablet, and if it fails to look appealing enough to the visitors, it can lead to a bad impression about your brand.
Mobile responsiveness can be achieved by either hiding the desktop design for a specific screen size and applying a new design there or customizing it through manual coding for various screen break-points, thereby tweaking the website to change itself automatically to different designs according to the size of the window of a device.
If you build you website using a website builder then the website builder tools offered by the online website builder will mostly have an option to automatically resize your website depending on the device it is accessed on.
Let us now move on to understanding the benefits of a responsive website:
Benefits of a responsive website
- Mobile-friendly websites offer more engagement
The number of people using a laptop or personal computer to access a website is comparatively low nowadays. Most of them try to access information on the go using a mobile phone. Even though you post the content your customers are looking for, it may not engage them if your website template is not responsive and looks bad on the small screen. They may immediately skip to the next best option and move on. Hence, you should use the website builder that offers mobile-responsive templates for your website.
- Behavioural traits of mobile users
There are more and more people using mobile phones today, and they carry out most activities like shopping, making payments, banking, etc., through them. Nevertheless, most people are not keen on reading long-form content or researching a topic. Instead, their searches will be purposeful and time spent will be shorter. Keeping that in mind, if your website offers what they’re looking for, it will eventually amp up your traffic as they’d spend more time on your site.
- The best option for WooCommerce
When it comes to a WordPress e-commerce site, the webpages are mobile responsive. With the help of an online website maker, you can easily build a mobile responsive WordPress WooCommerce site. Most people shop online using their mobile phones. Hence, having a mobile-friendly user interface will only do good for your website.
- Google says a Big Yes to mobile-responsive sites
Ideally, a mobile responsive website invites better search engine rankings. Google’s ranking strategies are one of the most important constraints followed by people to keep their websites always in the limelight and Google itself has officially agreed that mobile responsiveness is a parameter that directly affects a site’s ranking.
- Get your website imprinted on people’s mind
If your website has a user-friendly mobile interface, there is a good chance that you will always be on their favourites’ list. With the help of a good website builder in India, you can build neat and simple yet unique mobile responsive website design, which can make the look and feel of your site stay forever on a customer’s mind, thus creating a good impression.
Conclusion
Apart from the aforementioned features, a responsive WordPress site will load easily, have fewer interruptions such as popups and let people go with an easy flow. With a good online website builder, if you have placed the right links at the right places, social media shares too will rocket up in a jiffy! Just make sure not to make things complicated while designing a responsive site, placing the toggle menu in the right ways, etc., and you are good to go.
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