Have you ever wondered about what visitors do on your WordPress website? Or have you ever thought about which website pages visitors tend to stay on the longest and which website pages convert the best? Google Analytics can help you in getting information to answer all (and more!) the above questions. When you install a Google Analytics plugin on your WordPress website, it helps you collect these data points, which can then be used to improve your content. With Google Analytics, you get to analyze insights about your website visitors and determine what will work best for them. This will also help you increase conversions and learn about the people interested in your business. Installing the Google Analytics plugin is a hassle-free process and takes only five steps. 

Here’s how you can set up Google Analytics for your WordPress site.

To sign up for Analytics, all you need is a Google or Gmail account. The process of creating a Google Analytics account is fairly easy; simply follow the step-by-step instructions below. If you have a Gmail or Google account, you can use it to sign in. 

Your set-up process may vary with the Analytics plugin that you choose. There are several Analytics plugin options to choose from in the WordPress plugin library, including Google Analytics Dashboard for WordPress, MonsterInsights, and Analytics Cat. Regardless of the plugin you choose, here is a detailed guide to setting up the Analytics dashboard.

1) Sign Up for Google Analytics

  • Sign up for Google Analytics, for which you need a google account. 
  • Sign in to your Gmail account.
  • Go to the sign-up page and click ‘Sign Up’
  • You will be asked if you want to sign up for your app or website. Make sure you click on ‘Web’ and then agree to the terms and conditions. 
  • Enter all the necessary information and get your tracking ID.

On the next page, you will see your tracking ID, which includes your tracking code. It tells Google Analytics which account and property to send the collected data to. Depending on the plugin you chose, you may need to add this information to the plugin.

2) Install Your Plugin

Choose a Plugin that you like and install it. Select ‘Settings’ > ‘Insights’ and gain access to the new plugin.

Next, authenticate your Google account through WordPress, so that Google Analytics can access WordPress.

3)Authenticate Your Google Account

Click on ‘Insights’ > ‘Authenticate’ with your Google account and log in to your Google account.

You might have to insert the tracking code in the headers and footers by yourself with a few plugins. Go to the site settings > Insert Headers and Footers and paste the code in the Scripts in the Header section.

4) Select the Profile You Want to Track

After you let your plugin access your Analytics information, select the profile you want to track. Select your website and click ‘Continue’.

You’ll then be taken to your WordPress website.

5) Start Tracking

Google Analytics will now start tracking your website data, which you can view by clicking ‘Reporting’ in your Google Analytics dashboard through your Google account. This means that you have successfully set up Google Analytics for your WordPress website.

Google Analytics gives you insights and data that can help you analyse and improve your website. You can study more about what is and isn’t working for your visitors, while you understand more about their preferences. You can then go on to change your content to their needs. In today’s highly competitive market, Google Analytics can give you the edge you need to make your website truly stand out. 

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