‘One-click solution’, ‘Instant Checkout’, ‘Autofill Information’, ‘ Shop On-the-Go’…

Quick, Fast and Speedy solutions are what drive the digital world. Look at almost all the solutions that experts around the globe are talking about — most of these will tell you how to sell fast, give quick solutions and make speed your priority. 

Today, businesses of all sizes and across industries are choosing WordPress to build, manage, run and grow their website. It is probably the most commonly used platform to build dynamic websites and a trusted Content Management System in the market. Apart from being free and open-source, WordPress allows users a great amount of flexibility, customisations, integrations and the ability to scale. 

As a business website owner, you need to make sure that your WordPress website is always updated, has the best security features for your website data and your customers, and most importantly your website is fast. Speed really matters! 

Think of it from your customer’s point of view. If you go onto a website that takes too long to load, or loads in parts — is that a great experience? Absolutely, not! In fact, more often than not you will just leave without waiting for the website to load completely. 

Your customers want speed from you — without compromising on any other feature, of course! 

So how do you make sure your WordPress website is always fast? 

5 Tips to Speed Up Your WordPress Website 

You could be facing issues with your WordPress website speed, at the frontend, backend, or both. This could mean your customers are seeing a slow loading website or your developers are dealing with a sluggish website — both equally harmful for your overall website experience. Either way, here are 5 ways you can improve your WordPress website’s speed:

  1. Change Your Hosting Plan/Provider

Your Hosting Plan and Hosting Provider greatly affect the speed of your website. If you are on a low plan that is unable to accommodate the surge in traffic to your website or the resources your website needs to perform well, speed will be directly affected. In that case, understand your needs to know what to look for in a WordPress hosting plan. If the plan is not the issue, make sure your hosting provider is giving you the right support. Whether you have a blog, an online store or a website, choose a provider that offers WordPress Hosting along with add-on tools and services that enable speed, efficiency and performance. 

  1. Evaluate and Decrease Page Size

The heavier or larger your page size, the more resources you will need to display these without affecting your website speed. Videos, images and other media files use up a large number of your website resources, so sometimes all you need to do is decrease your page size. You can compress media files to decrease page size or even enable the lazy-load option. In lazy-load, media files only load when needed, i.e, when a website visitor is on that specific section, thus, reducing the stress on your web page to load everything instantly. 

  1. Check For Irrelevant Plugins

When you create a WordPress website there are so many plugins you can integrate to increase functionality. As your website grows you may change functionalities and over time some of these plugins may become irrelevant — disable and delete these irrelevant plugins! Plugins that are no longer in use, or serve no real purpose are unnecessarily making your website slow, by bogging it down. It’s best to evaluate all the plugins you have and check for the ones that you really need and delete/disable the rest. 

  1. Update WordPress

Yes, the reason your WordPress website is slow or sluggish could be because of something as simple as an old WordPress version. WordPress comes up with regular updates that are mainly focused on bug fixes and security patches. However, having an updated website means your website will remain fast. Not only do you need to keep your WordPress updated, but also make sure you update all the necessary plugins that you’re using. Updated versions of plugins and WordPress will always increase speed and perform more efficiently. 

  1. Cash in on caching

Caching makes everything run faster! It improves page load time and offers your website visitors a fast website experience. There are easily available free caching extensions that you can use if your hosting provider does not offer caching capabilities along with your WordPress Hosting plan. 

Need For Speed!

Yup, there really is a need for speed when you’re looking to serve your website visitors. No one cares for slow and sluggish websites — the faster the better! 

Analyse your website and web pages to make sure your website load speed is always peaking. This will help your customers better enjoy your products and services and you will always have an updated, high performing and fast website — win-win! 

For more information, head to our WordPress Tutorials category and stay updated with the best ways to make the most of your WordPress website. 

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