Maintaining good speed of the website is one of the most crucial things for making any e-commerce business a huge success. Besides improving the customer experience, it directly impacts your sales and conversions. As no one likes to shop or navigate through a slow website, the slow speed of your website can bring down your sales and may even cost you business. 

Apart from sales and user experience, the speed of your e-commerce store also affects your SEO rankings. Search engines such as Google consider a website’s speed as an important ranking factor and experience indicator. Moreover, the page experience search update of Google is solely focused on the user experience metrics like website speed and bounce rate. A faster e-commerce website will bring in more free traffic from the search engines. Now, let’s take a look at the ways in which you can seamlessly make your e-commerce website faster and improve its performance. 

Factors to Improve Speed & Performance of Ecommerce Website

  • Choose the Best Ecommerce Hosting Provider

The performance optimization that you make to your website will not have much impact if you do not choose a good e-commerce server hosting provider. Though it may seem so, but all WordPress hosting companies are not same. Their services, performance and other features differ to a large extent. Therefore, before finalizing your WordPress hosting, check for a few things:

  • It should provide up-to-date and stable platform to host your e-commerce store
  • It should be optimized for WooCommerce, WordPress or any other e-commerce plugins that you may require
  • Their servers should be optimized for performance and speed, meaning built-in security, caching and other features to enhance performance
  • It should provide secure payment gateways
  • Ability to track customer behaviors and trends to optimize the selling experience of your e-commerce store and increase sales

In addition to the above-mentioned features, Bluehost offers unmetered bandwidth, multiple caching layers, domain privacy plus protection, free SSL and tools for shipping, store management, enhancing checkout experience, marketing, billing, and payments. With such a vast range of tools and benefits, we have developed a happy and satisfied clientele of over a million of customers across the world.

  • Latest version of WooCommerce and WordPress

WooCommerce and WordPress developers spend a reasonable amount of time on improving the website’s performance during every development cycle. This makes both the apps use lesser server-wide resources besides running efficiently. 

Each new version strengthens security and fixes bugs, which is essential for an e-commerce business. Therefore, as a store owner, it is your key responsibility to ensure that you are using the latest version of everything – WooCommerce, WordPress, other plugins, and WordPress themes. 

You simply need to navigate to Dashboard » Updates page for installing the available updates. 

  • Optimize Product Images for Performance

Though people may pay less attention to their product images’ quality, it is one of the most essential things for an e-commerce store. High-quality product images look more impressive, keep the customers engaged and help boost lead conversion. Therefore, adding high quality images of your products and ensuring that large image files are optimized properly can be very effective. Two of the many ways to optimize your product images for your e-commerce store without losing the quality are: 

  • Optimize using image editing software such as Gimp, Affinity, Adobe Photoshop. Most software have an option to export the images to the web.
  • Use image compression plugin for WordPress. It will automatically optimize the size of your product image for enhanced site performance. 
  • Use Better WordPress Plugins

One of the most common questions asked by beginners is – ‘how many plugins can I use on my e-commerce store while keeping its performance intact’. And, the answer to this is, as many as you like. The number of plugins that you use does not impact the performance of your e-commerce store, instead, the quality of the code does. 

While a poorly coded WordPress plugin may load too many stylesheets or scripts and affect the load speed of a page, a well-coded plugin would use the best practices to minimize the impact on performance. To be wary of such things, we recommend you test the plugins for their performance impact after and before installing them. 


Always remember, slow speed of your e-commerce store can hamper the user experience, bounce rate, conversions and bring down the overall sales of your ecommerce business. Therefore, selecting the right server hosting, plugin and theme can aid in optimizing the speed and performance of your website, making it a fully functioning online store. 


I am a WordPress enthusiast. I love to explore the wide world of web and blogging.

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