You might have come across this term in digital marketing, especially SEO quite a bit. Backlinks, link building, inbound links, or something like this. It is a tactic used by digital marketers when they are looking to scale traffic and domain authority of their website by linking articles from other blogs to their website.  


Allow us to simplify this and help you understand what link-building in SEO actually means.  


Definition of link building 

Link building is the practice of getting links pointing to your website from other websites. A hyperlink, often simply called a link, allows users to move between different websites. Links are used by search engines to crawl the web. They crawl links between individual pages on your website and links between different websites. 


Not all links are purposefully made by marketing or SEO experts. A lot of this is done for a number of reasons, including e.g. when a journalist reports on a story and connects to a source, or when a blogger points to a store selling the new coffee machine because they enjoy it. 


Obtaining links without asking is the peak of SEO. There is always something to strive for and advance through time. You achieve this by working to make your website link-worthy, whether via the creation of exceptional content that other websites may utilize as a resource or by offering superior goods or services. 


Why is link-building so important? 


For any page on the website, the most important aspect for Google to recognize as a ranking factor is the domain’s authority and page authority. These two aspects can help a page and a website rank better if quality links are acquired by the website organically.  


Here are some of the aspects of why link-building is so important in detail. 


  1. Links give you authority

Links add credibility to your site because they serve as an external indicator of your domain authority. Google wants to provide users with the most relevant results. It takes “authority” to accomplish this. The more quality links pointing to your site, the more reliable it is. 


Because it improves their user experience, following Google’s logic, reputable publishers will link to your content. Five quality links are usually greater than fifty worthless links, so try to link only from reputable sites. 


  1. Google ranks websites based on links

Without link building, you lose more than half of Google’s ranking factor. Even if your website has great content, Google will not rank highly if there are no links pointing to it. Links are very important to Google’s algorithms. You need more backlinks than your competitors to rank higher than them. 


Engage in activities that respect Google’s algorithms, such as efforts to build value and authority. Share your original and signature content. Create more reliable, engaging, and relevant links to improve your results. 


  1. Backlinks boost your traffic

Link building is one of the best tactics for attracting relevant audiences from reliable websites in the industry. By concentrating on issues and audiences that are significant to you, you may increase traffic from outside sources, and web traffic is a reliable indicator of the health of your website. 


  1. SEO rankings and site metrics are improved via link development

If you are informed about SEO, you will be familiar with terms like Domain Authority (DA), Domain Rating (DR), Page Rank (PR), Alexa Rank, and others. By creating backlinks, you may enhance these indications as well as the general health of your website. Visibility and exposure will also benefit the most. 



In the best-case scenario, you should only build links with quality websites that are around your category or niche, because that gives better results. Some of you who may want to build links at scale should ideally take the help of an agency or a managed SEO provider who can help you build links and give you direction with your SEO strategies.  


Here is hoping you have understood what link building in SEO is and why it is important. In case you have any questions or queries, please share them with us in the comments section below.  


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