If you’re a newbie who wants to start building their own website, there are several ways and platforms. One of the simplest ways to build your website is through a website builder on WordPress CMS. Once you’ve built your WordPress website, it is time to attract visitors.  

One of the easiest ways of boosting your website presence online is through SEO. Search Engine Optimization aka SEO helps boost your business website. Along with this, it improves your website traffic and publicizes your website across the internet for relevant search matches.  

In this article, we will cover the importance of SEO and some WordPress tools and plugins to enhance your website’s online presence.  

Impact and Importance of SEO  

  1. Helps your website grow, build trust, and credibility  
  2. Boost website traffic  
  3. Helps relevant audience/customers find your website  
  4. Optimizes your website for search engines 
  5. Improves user experience 

Tools and plugins to boost your website   

1. WPForms  

Irrespective of whether you run an online business or a personal website, contact forms are essential on a website. Contact forms help a user get in touch with you regarding any query in case they do not wish to write an email to you.  

WPForms is one of the most popular contact form plugins available for WordPress websites. This plugin is beginner and user friendly and can be used to build forms easily by drag and drop.  

WPForms supports various contact forms viz. surveys, polls, subscription forms, feedback forms, and many others. Currently, this plugin is used by over 4 million users to design their customized contact form and is available in 24 languages. If you’re a new website, you can opt for the free version of the plugin and can switch to premium when the need arises.  

2. YoastSEO 

Every website has content – whether it is your blog or product page. The right keywords and SEO practices can help rank your website better in the search engine and boost website traffic.  

YoastSEOis a popular SEO WordPress plugin that helps improve your search engine ranking. This plugin displays your website data for both mobile and desktop viewing. This data is mainly your blog title, URL, and description. If you’re targeting a particular word or phrase, you can add a ‘Focus keyphrase’. Along with this, you can check your website page’s readability score and upload images for various social media platforms.   

This freemium (free and premium) plugin is available in 52 languages and trusted by 5+ million active users. This WordPress plugin is suitable for beginners and advanced users alike. 

3. Tawk.To Live Chat 

If you’re running a business website, then allowing your customers to be in touch with you 24/7 is a good customer service practice.  

There are several live chat WordPress plugins available – some free whereas others paid. If you’re a new business with not many customers investing in a paid live chat tool might not be a wise choice. On the contrary, a free plugin is a perfect alternative.  

Tawk.To Live Chat plugin is one of the popular live chat WordPress plugins available with 2+ million active users. This plugin helps you monitor and analyze your website visitors in real time, and helps you stay connected to customers viz mobile and desktop option.  

This plugin is compatible with almost all browsers, as well as free iOS, Android, Windows and Mac OSX apps to stay connected with your customers round the clock.  

4. Smush  

If you’re selling products online, then chances are you will have to upload product images on your website. Having too many images can affect the page load speed of your website, on the other hand, not uploading enough images can adversely affect user experience. At a time like this, compressing images is the best way forward.  

Smush is a popular image compression plugin that helps compress, resize, and optimize images with ease. Along with this, the plugin also helps in boosting your Google page speed and lazy load.  

This image optimization tool is compatible with WordPress and easily detects incorrect image size, processes images irrespective of the image type, has no monthly image limit, and much more. Currently, the plugin is available in 40 languages and is used by over 1 million users worldwide.  

Optimize and Grow 

There are countless plugins that you can use to boost your online business and enhance user experience. Depending on your website, the business and the products you are selling – the plugins can vary. However, some plugins can be used irrespective of all this. As your business grows so will your requirements – make sure that you upgrade/install/delete plugins that suit the need of the hour. 

Take care of the business and marketing strategy and let the plugins help you enhance your website better!  

Furthermore, if you want to learn how to build, grow, and maintain your online website, get professional support from our experts or our SEO Tools plugin with our E-commerce Hosting. For more tips and useful information to grow your online presence, head to the WordPress Tutorials page.   

 

 

Author

H. Fatima used to be an Engineer by profession and Writer by passion until she started pursuing full-time digital marketing. She is presently a Content Marketeer at Newfold Digital (APAC). She mostly writes what she deeply perceives and analyses, it is her way of unwinding. Her interests include writing, reading, watching foreign-language cinema and public speaking.

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