With the advent of digital age and information being easily available on the fingertips, consumer behaviours have also evolved to adapt new technologies. Be it from visiting travel agencies around your block to visiting its portal, visiting restaurants and cafes to ordering it on online food delivery platforms, and the shift from those yellow pages to online directories.
It is now essential for every business to have a website or an online presence in order to tap more customers who like to research, compare and go through many options online before zeroing down on a product or service.
Having an online presence is the best way for businesses especially if you’re a new and small business to make yourself known to your potential customers.
Still not convinced? Below are 6 reasons that show how essential it is for a business to have a website:
- Redefine Your Reach
It goes without saying that having a website for your business will take your business places and in fact get customers to you from places. Having a Brick & Mortar store will only get you customers from that vicinity, but a website will get you from everywhere. You just do not stay domestic but get global with a website. - Promote Easily & Effectively
You could use billboards at your store or showroom or have different promotion festivals and events to promote your products or services, but they will all have time constraints; you won’t be able to do it 7 days a week or late in the night. But with a website you could do that and with ease. Moreover, once you build a sizeable email list, you can easily send promotion deals and offers to your customers over emails. What’s more, you can automate your ‘always-on’ promo offers and send them from time to time! - Sell On the Spot
On your website you do not need to mention store timings or working hours. Neither do your customers need not go back and come at a specific time, they can buy products instantly as soon as they decide to at any time of the day or night. - Communicate With Customers
Your website communicates with your customers, it tells them things about you, your products, and services. In fact, publishing reviews on your website and answering the most frequently asked questions can really make it easier for your customers to decide about your business. Along with this, if you have a helpline email or phone be it 24/7 or a specific timeslot it helps customers build trust as they get to connect with you on a more personal level. - Build Credibility
A website gives your business recognition and credibility. A business with a website will surely be taken note of during due diligence compared to the one without, same goes with the customers. Customers tend to trust a business with a website than having none, especially if you want to go the online route. - Generate Leads
A website allows you to track and capture leads. Enquiry forms and different calls to actions placed strategically can help you convert many potential customers into paying customers. Some of the ways of capturing leads are to display offers as pop-ups, design a custom landing page, or simply use email or content marketing.
Right Here, Right Now
Although the idea of owning a cosy little store in a busy business by lane might sound appealing, it is not always a smart move, although it can be made one with the help of a website.
Whether you plan to start an online business or take your offline business, online – a website is the best way to build your online presence. And if the only thing that’s worrying you is – I don’t know how? Worry not, setting up and launching your website with Bluehost’s Website Builder is simple and uncomplicated!
So, get going! Build your online presence with the website of your dreams with the easy to use drag-and-drop Bluehost Website Builder today.
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