4 Interesting Tips to Showcase Products on Your Ecommerce Website

The way you display products on your ecommerce website is one of the determining factors in your lead conversions.  

Today, it seems most online business owners follow mass retailers – displaying static images of the products (irrespective of the image quality) and lengthy descriptions. And for the ones that sell software products or services, the product page usually features a few screenshots showcasing different use cases. Though there is nothing wrong with these practices, it is what everyone follows, thus, it doesn’t help you stand out from other ecommerce websites. 

Being able to showcase your products in an attractive and unique way can differentiate you from other online sellers and help you capture your target audience’s attention, thus, enhancing brand awareness. 

How to showcase products on your website? 

Here are four unique tips you can use to showcase products on your website: 

1. Add interactive and high-quality images 

High-quality and interactive images can make a product listing page more engaging. If a customer is unable to understand the details of the product through the image, they are less likely to buy it. 

Depending on the product’s nature, your customers may be interested in seeing the item’s 360-degree view. You can do this with a video or multiple images. Or you can even add clickable highlighted areas to a product image, meaning, when anyone clicks on the highlighted area, the website can display that part’s zoomed-in view or showcase a specific benefit or feature of the product. 

2. Crisp and effective product descriptions 

When shopping online, an individual’s purchase decision largely depends on the product images and description. It is not uncommon to see just one or two lines of text in a product description, which isn’t helpful for people who want to know about the product(s) in detail. They should be given all the information about the product in just a few effective lines to be convinced to make the purchase. 

3. Product reviews 

Product testimonials or reviews from previous customers are a great way to boost lead conversions. Many people hesitate to buy and delay their purchase decision if they are not convinced about a certain product and its utility. However, reading the reviews from customers like them and knowing how well the product worked for them might just be the thing to convince and persuade the customers to buy the product.  

4. Offer personalized product demos 

Many online buyers aren’t certain if the item they buy online will live up to their expectations once delivered – and it’s no surprise that many items don’t. Furthermore, many customers do not like getting into the process of returning items and waiting for a refund, especially when the seller does not provide free shipping for the returns.  

Therefore, concepts like ‘try before you buy’ and ‘free demo’ are increasingly becoming popular ecommerce trends. 

Try before you buy 

Every brand that offers ‘try before you buy’ may follow a different process, but mostly, here’s how it goes –  

• Shoppers pick one or several products to try out 

• After receiving the selected product(s), the shopper will get a trial period (usually determined by the retailer) 
• Once the trial period is over, the buyer will have to decide between keeping and returning the items 

Free demo 

Herein, customers can avail of a free demo of a product/service before buying it. This is very common in the case of software products as businesses are very cautious about investing in the latest tech solutions until they see a legitimate benefit for their brand.  

However, though many SaaS sellers offer free product demos, they are usually limited in scope and do not give a complete idea of what an organization can or cannot do with the service/product. 

Conclusion 

As the success of your ecommerce website largely depends on product pages, it is essential to design them in a way that can get your customers to actively engage with your brand before making a purchase. You can easily do this by following the above-mentioned tips. 

Your brand can make a powerful impression by turning ‘visiting a product page’ into a curated experience, helping boost conversions and build powerful customer relationships.