3 Best WordPress Popup Plugins to Boost Your Lead Conversions

Despite their negative reputation, popups are a valuable tool to travel traffic to your website. They can easily capture the attention of users and are a powerful medium to capture leads and convert them into potential customers. However, there are chances that frequent popups can cause frustration in the audience. But it’s important not to sacrifice user experience in pursuit of high conversion rates. Thankfully, by utilizing suitable WordPress popup plugins, you can take advantage of the conversion potential of popups without frustrating the users. With plenty of plugins available, the most important thing to keep in mind when choosing a WordPress popup plugin is the user experience it will offer viz. personalization, targeting, interaction, and more. Besides that, there are different factors that you need to keep in mind when selecting the best WordPress popup plugin. In this blog, we will take you through a few of many such factors and top 3 WordPress popup plugins.

Choosing the best WordPress popup plugin: Key features to consider

We’ve listed below a few important features that your chosen WordPress popup plugin must have:

• It should offer various targeting options, such as page-level targeting, geolocation, device targeting, and traffic source targeting. This allows you to display different popups to different customer segments.
• It should have flexible trigger options to display popups at the most opportune moments.
• It should offer behavior interaction features that enable you to determine how the users interact with the popups.

While considering the above features, consider the size of the plugin. If the plugin is too heavy, it might slow down your website speed.

Top three WordPress popup plugins

1. OptinMonster 

  OptinMonster is one of the first plugins to popularize the use of popup forms in marketing activities. Its drag-and-drop feature makes it easy to use. Additionally, there are hundreds of pre-built templates that can be integrated with your website to boost conversions. Typically, this plugin is used to turn old and abandoned website visitors into subscribers and customers. It is a paid plugin that allows you to choose a plan that matches your need. The best part of the plugin is that it has a 14-day money-back guarantee.

Here are some features of OptinMonster:

• It has a drag-and-drop popup builder that offers a simple setup and customization options
• It has a pre-built templates library that can be used to create a professional popup campaign with custom fonts and CSS
• It offers different targeting options like page-level targeting, geolocation targeting, list segmentation, integrated A/B testing, analytics and reporting, custom branding, and much more

2. Icegram 

Icegram, one of the best free WordPress plugins, is popular for lead-generation. It helps you create popups right from the WordPress dashboard. Apart from designing popups, Icegram also be used to create email opt-ins and CTAs buttons. Everything a blogger or website owner needs to grow their email list. It is a freemium plugin that is available in 2 languages.

Here are some of the features of Icegram:

• It has a template library of over 50+ popup templates, action bar themes, and elegant header and footer bars
• You can use the plugin even when your website traffic has grown, scrapping the concept of traffic limit
• You don’t require any additional design and development skills to create a popup page
• It is compatible with the latest WordPress version

 

3. Popup Maker 

Popup Maker is a popular and easy-to-use freemium WordPress popup plugin. It has over 700,000 active installations and is available in 12 languages. Using the Popup Maker WordPress plugin, you can create multiple popups viz. email opt-in popups, lead generation sites, ecommerce websites, contact forms, and much more.

Here are some of the features of Popup Maker:

• Popup Maker easily integrates with popular form plugins like Contact Form 7, Ninja Forms, WP Forms, and more
• You can also add click-based triggers to your navigation menu, sidebars, images, buttons, and more
• With the premium version, you can convert visitors using features like Exit Intent. Advanced Targeting, Popup Analytics, and more

Conclusion 

Choosing the right WordPress popup plugin is crucial for maximizing your lead conversions and ultimately growing your business. By incorporating the powerful features and functionality that these top three plugins offer, you effectively capture your visitors’ attention, engage them with targeted offers, and encourage them to take action. Whether you prioritize customization options, advanced targeting capabilities, or seamless integration with your existing marketing tools, you will find a popup plugin on this list for yourself that will meet your specific needs. Don’t miss out on the opportunity to boost your lead conversions and take your online success to new heights with these best WordPress popup plugins. If you need any further assistance with managing your WordPress website, you can explore our best-in-class Managed SEO and tailored website design services. For more tips, hacks and information, head to our WordPress Tutorials page.