How to Create Promotions on WordPress with WooCommerce

Everyone, including your customers, loves a good deal. For some shoppers, there is nothing more motivating than an exclusive discount, coupon code or simple, free shipping!  

There are high chances that you knew this already, but the thing you might not have known is – WooCommerce can help you offer all these promotions – and then some more – to your customers.  

4 Ways to Attract Customers with sales promotion techniques using WooCommerce:   

1. A product discount (you can schedule these in advance too) 

One of the easiest ways to persuade people to buy your products is to give them an instant discount. Herein, there is no work involved for them – they just click, save, buy, and feel happy about getting an exclusive deal.  

With WooCommerce, you can offer such instant discounts on any or all  your products by going to the Product Data tab. On the first screen that would appear here, labelled “General”, you will see an option for the Regular Price as well as a Sale Price of the product. If you add a Sale Price, it will appear on your WooCommerce store with the regular price crossed out (the exact behavior might vary depending on the WooCommerce theme you are using). This reflects the discount that shoppers will receive if they purchase the product at that time. (ADD IMAGE) 

You can even schedule these discounts well in advance, if you prefer, using the built-in time settings of WooCommerce for discounts, and then market them, building excitement for your next event or holiday sale. 

2. WooCommerce coupons  

WooCommerce coupons is a widely preferred promotional campaign tool. These coupons persuade your customers to buy certain products by offering lucrative discounts on the sales markup. WooCommerce websites and several businesses use the coupons to offer discounts, gift cards, complimentary products and more. To use coupons with WooCommerce –  

• Go to WooCommerce 
• Click on Settings > General > Enable coupons 
• Tick the checkbox to enable the use of coupon codes  
• Save the changes 

WooCommerce coupons have a multitude of benefits to offer, a few of them are – 

• They drive the demand for  old stock by offering a lower price 
• Bring in a completely new audience  
• Scale your sale to various platforms like social media 
• Help build customer loyalty by offering exclusive rewards and discounts. 

• Create a sense of urgency that often persuades customers to make quick decisions.  

1. Free shipping 

Free shipping is one of the most popular promotion options for WooCommerce store owners. It appeals to the customers because it brings down the total cost of their orders (sometimes by a considerable amount). Occasionally, shipping costs may even outweigh the costs of products themselves, leading to customer complaints and abandoned carts.  

To make free shipping available on your WooCommerce store, you will need to decide when it should be made available. You can: 

• Create a coupon code which allows free shipping to the orders that meet certain conditions, and/or 
• Add free shipping as a shipping method to all or any of your available shipping zones in WooCommerce’s shipping settings 

You can do either or both  create a WooCommerce coupon code and add free shipping, or choose any of them for a limited time.  

1. A surprise or ‘flash sale’ 

Customers eagerly wait for seasonal promotions and holiday discounts to buy their favorite items. And if you don’t offer special offers or discounts during other times of the year, your customers might delay their purchases and wait for the holiday discounts and seasonal promotions – after all, why would they buy now at full price when they know they can get it on a discounted price in a month or so? 

Using the same proposition as above, you can add discounts to your products. But do it in the style of a ‘flash sale’, where the discounts last only for a day at most, aren’t announced in advance and are limited to a few specific products – thus creating exciting, the fear of missing out and an urgency to shop with you. 

Wrapping up  

Promoting your products is a crucial aspect of managing your online store. Besides general marketing initiatives, you need to focus on  specific products, depending on their performance. Sometimes, the right attention can help revive dull sales or enhance your sales considerably for slow-moving products.  

If you are using WooCommerce, you will find multiple WooCommerce plugins that will help you promote your products. However, in order to make the most of these sales promotion techniques and discount offers, it is essential to reduce the downtime of your website to a bare minimum to provide your customers maximum accessibility to your website and a smooth shopping experience. You can ensure this by buying reliable WooCommerce hosting. Bluehost’s WooCommerce hosting offers 99.9% uptime besides many other benefits such as free speed boosting CDN, automatic malware scan, free SSL certificate and more.