Putting videos on your website is a smart strategy to capture your visitors’ attention and enhance your conversion rate. Videos, on the other hand, can occupy a substantial amount of storage space and bandwidth, which will increase your hosting expenses and give a subpar experience for your site’s visitors.
Because of this, we strongly discourage ever posting videos to a WordPress-powered website. In this article, we will explore all the reasons why you should never upload a video to WordPress, as well as the most effective approach for embedding films on a website.
There Is a Different Between Uploaded and Embedding Material Before we discuss why you should never upload videos to your WordPress website, let’s first clarify that there is a difference between uploads and embeds.
When you upload or host a video on your site, the video files will be saved there, similar to when you post photographs and save them using the WordPress media library. This is the section where we caution you against acting, so pay close attention.
To embed a video, you must first post it to a third-party site such as YouTube. After that, it would be simple to embed the video in your blog entries. Individuals are strongly urged to embed videos whenever possible.
Simple Sharing
While using WordPress, embedding a video is considerably easier than uploading it. You can share a video that you have submitted to YouTube or one of the several other video-sharing websites by simply copying and pasting the video’s URL into a post on your blog.
Also, YouTube makes it much easier to maintain a channel. Creating a video section on your WordPress site that is unique from your photographs and other uploads is more difficult. When you upload a video to WordPress, it will be combined with the other media library items.
By submitting your film to video-sharing services such as YouTube and others, you can make it easier for your audience to share and potentially cause it to spread throughout the internet.
Minimize your bandwidth use.
Including videos on your website will boost your bandwidth use. Higher quality videos require substantially more bandwidth.
If you allow people to embed your films on their own websites, the total bandwidth consumed to view the movie will grow each time it is viewed on one of those websites. In order to manage and display your movies, you will likely need to install extra plugins.
In the event that these plugins are not optimised for performance, your server load could potentially increase. There is a high likelihood that your website will be terminated and taken offline indefinitely if you use a shared web hosting service.
Since the speed of your WordPress site influences not just your SEO rankings but also your website’s traffic, it is more crucial than ever to optimise its performance.
Accessibility and Human Movement
YouTube is the website with the most traffic and the second most popular search engine in the world as of now. Consideration of this fact alone is sufficient to convince many website owners to upload their films to YouTube.
Compared to posting a video to your own website, uploading it to YouTube may attract a larger audience. The social networking capabilities of YouTube and other video-sharing websites, such as other video-sharing websites, can help your videos go viral.
On the WPBeginner YouTube channel, for example, we have over 200,000 subscribers, and each week, tens of thousands of new people view our videos.
Video Quality Optimization
When you post a video to a website such as YouTube or Vimeo, the website processes each video in order to give consumers with an enhanced experience on the website as a whole. Your audience can choose to see your video in high definition (HD) or a lower resolution (lower quality).
In addition, in order to play the video in the optimal quality for the viewer, some websites attempt to automatically detect the user’s internet connection and the sort of device they are using.
If you submit your video using WordPress, you will not have access to these optimizations, and your video will be displayed in its original format. This will increase bandwidth consumption and negatively impact the user experience.
Extra Values and Advantages
If you only post videos to WordPress, you will not have access to the numerous additional capabilities offered by other video hosting platforms.
For instance, you can:
Add captions in your videos to increase their accessibility.
With analytics, you may earn money from adverts and track how many people view your movies.
Create your own personalised video thumbnails, and much more.
Which Video Hosting Service Should You Employ?
Offering a solution to each of the aforementioned issues is only one of the numerous advantages provided by video hosting services. A dependable video hosting provider will automatically adapt the video quality to meet the download speeds of your site visitors, and some of these services will even help you reach a new audience through their own platform.
WPBeginner utilises YouTube as its primary video hosting provider. This search engine will allow you to acquire even more followers, as it is the second most popular search engine in the world after Google.
In addition, they provide a Partners Program that might assist you in monetizing your films online.
If you realise that YouTube does not fit your demands or if you are searching for further alternatives, consult our list of the best video hosting websites.
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